17. Identity of Bayern
Munich
• Tagline/ Slogan:
–Deutscher
Rekordmeister
(English- German
Champions)
– Bayern Munich is designed to
honor the club's slogan
“Mia san Mia”
18. Identity of Bayern
Munich
• USP/Objective:
– Most successful football
club in Germany.
24. • The largest home wins in history:
11:1
(defeated Borussia Dortmund on
Nov.11st, 1971)
• The largest away wins in history:
7:1
(competed with Monchengladbach on
Mar 24th, 1979)
• The largest home losses in history:
0:7
(lost to Schalke 04 on Oct 9th, 1976)
• The largest away losses in history:
1:7
29. 4Ps of Bayern
Munich
Place :
•
• (Allianz
Arena)
• Postfach 900451 81504 Munchen
• http://www.fcbayern.t-com.de
• webmaster@fcbayern.de
30. 4Ps of Bayern
Promotion
: Munich
• Campaigns
• CLUB AND FAN CLUB MEMBERS
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32. SWOT of Bayern
• S Munich
– Strong global brand name
– Excellent marketing and high quality
merchandising
– Have own field.
– Allianz Arena has a seating capacity of
around 70,000
– It has been associated with global brand
names like Adidas, Samsung, Coca Cola,
Lufthansa, Telekom, Audi
– Bayern is a membership-based club with
33. SWOT of Bayern
• W Munich
– Less popular football club as compared to
other top English
and Spanish clubs.
– Over dependence on Germany players
affects global brand
– Lesser brand visibility and presence in the
global market
34. SWOT of Bayern
• O Munich
– Tapping global fan bases like India, China
– More advertising and brand visibility
would help build on brand equity.
35. SWOT of Bayern
• T Munich
– Other top clubs buying out good players
– Internal problems between players and
management
– Financial debts incurred due to expensive
player transfers
41. Bayern Munich’s
Competitors
• Arsenal • Real Madrid
• Chelsea • AC Milan
• Liverpool • Inter Milan
• Barcelona • Manchester
Football United
Club • Juventus
74. Sponsorship of
Bayern Munich S8500
• Samsung Germany Wave
Fc Bayern München Limited Edition
Package
APP FC Bayern Munich
• euro On
Line Store
LIGA! Mobile TV FCB.tv -
service
