2. Sales Scenario
How many units I am yet to get all
were sold in the booking tickets, I
north yesterday? will let you know
later.
GM-Sales Regional Manager
3. Services Scenario
I am going over
How many services the log files and
calls did your people collate the data
attend for the new XKO- and let you know
03 so far? tomorrow.
VP - Services Area Manager
4. Administration Scenario
I will get in touch with
How many people
others on the Admin
did we have on the
team and let you
field yesterday?
know!
VP Administration Admin Manager
5. Marketing Scenario
What is the market Seems good but
feedback to the discount I don’t have any
scheme which we concrete figure !
launched?
All sales personnel/
VP - Marketing Marketing Personnel
6. The CEO / COO Dilemma
How do we plan and forecast when
we don't have correct, timely data
with us?
7. The Problems
Lack of data when you need it the most.
High levels of error when data collected ad-hoc.
Time lag in data / information reaching the decision makers.
Problems in monitoring the daily activity.
Forecasting/ planning suffers on account of non availability accurate
data .
Automation tools are expensive and cumbersome to use.
9. What is iTrack?
Collect grass-root level information from a distributed workforce using
tools as inexpensive an as easy to use as a mobile phones.
iTrack’s reminder service to ensure consistency
Verification and collation of information on-demand
Report collated information with ability to drill down
Rapid and accurate decision making
12. Value Delivered
• Minimize cost of data collection
Reduce operational • Reduce inventory cost
cost • Increase employee productivity
• Improve decision making via reduction in time lag in
capturing data
Increase in revenue • Improve demand projection
• Capture Micro level information about buying behavior
• Improve control on sales and distribution channel
• Regular update on performance
Better Sales Team • Improved communication with customers
satisfaction • Quicker response to Sales Team’s query
• Automated data collection and dissemination
• Collection at lowest point ( single level)
High quality of Data •
•
Standardization
Bird’s eye view through the summary reports
• Customized reports based on preference
13. Features-Benefits-Results
• Cleans up and validates data
• Support multiple mobile phones
• Carrier independent
Features • Customized report generation on a regular basis
• Secure
• ERP Integration
• Multi mode delivery process
• Access to widespread field force
• Easy to implement
• Single point data access
Benefits • Historical data can be made available
• Information is easily accessible
• Improved Management
• Faster response to business dynamics
• Decrease in administrative costs
• Increased revenue and profitability
Results
14. Case Study1: FMCG Company
• Delay in getting sales data for planning
Business • Not able to track the productivity at individual level
Problem
• Track sales person productivity on field
Uses • Track sales by SKU from grass root level
iTrack to
• Communicating to the field force
• Decreased time-to-report by weeks
• Increased depth of knowledge down to sales representative level
Results
• Improved Inventory Management
• Increased Employee motivation
• Reduced Administrative costs
15. Case Study2 : Leading IT Vendor
• Increase sales using cell phone
Business • To reduce call center operation
Problem
• Manage customer queries
• Decrease operational cost of existing call query handling process
Uses • Increase customer responsiveness
iTrack to
• Reduction in call center operation
• Increase in sales
Results • Higher customer satisfaction
• Increased productivity of representatives
• Faster response time
• Better human resource management
