BBA KCM 6th sem

1. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
What?
"Intrapreneurship is one method of
stimulating, and then capitalizing on,
individuals in an organization who think that
something can be done differently and
better."
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2. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
Why?
 "Doing your own thing"
(against traditional manager i.e. doing
ordered/ routine job, reward like office,
staff, power etc.)
 Individuals who believe strongly in their
talent and desire to create something of
their own
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3. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
Why?
 Want more responsibility, freedom and
strong need for individual expression in
their present organizational structure
 If such situation (responsibility, freedom
and individual expression) is not
forthcoming, frustration can cause that
individual to become less productive or
even leave the organization
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4. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
End rusult:
 The organization loses an innovative
person who could be instrumental for the
growth of the organization
 The person becomes competitor of that
organization
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5. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
What benefit is there for these individuals?
 Their performance to be suitably rewarded
 Rewards should be based on the attainment of
established performance goals
 Ownership
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6. Shree Ranjan Wasti - BBA (2012)
CORPORATE ENTREPRENEURSHIP
(INTRAPRENEURSHIP)
Microsoft
• Hiring the best talent
• Providing an challenging environment (creativity)
• Even two competing teams are set up (for same goal)
• Talent is placed in right slots and these slots are changed
regularly to ensure peak performance
• Long term commitment is ensured through bonuses and
stock options
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7. Shree Ranjan Wasti - BBA (2012)
HOW CAN THE CLIMATE FOR INTRAPRENEURSHIP BE
ESTABLISHED IN AN ORGANIZATION?
 Organization operates on frontiers of
technology
 New ideas encouraged
 Trial and error encouraged
 Failures allowed
 Resources available and accessible
 Multidiscipline teamwork approach
(Opportunity for all)
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8. Shree Ranjan Wasti - BBA (2012)
HOW CAN THE CLIMATE FOR INTRAPRENEURSHIP BE
ESTABLISHED IN AN ORGANIZATION?
 Volunteer program
 Appropriate reward system
 Sponsors and champions available
 Support of top management
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9. Shree Ranjan Wasti - BBA (2012)
INTRAPRENEURIAL LEADERSHIP
CHARACTERISTICS
 Understands the environment
 Visionary and flexible
 Creates management options
 Encourages teamwork
 Encourages open discussion
 Builds a coalition of supporters
 Persists
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