Talk by Sudha Jamthe to SD Forum Marketing SIG about social media marekting how it is changing marketing roles and function. Discussion about using Social Media for A/B testing, campaigns, pr, marcom, adding social to products, market research.

1. Social Media Marketing Best Practices - For You, Your Product and Business Sudha Jamthe @sujamthe Blog: coolastory.com For SD Forum Marketing SIG 4.13 2009 Sudha Jamthe, [email_address] @sujamthe

2. Topic – Speaker Background and What to Expect

3. Platform Play is the Tectonic Plate making Social Sweet for marketers Customer Conversations

4. Customer Always Converse In Old Model Customer was different to each marketing job function With Social Media the customer is one Identity - same facebook or twitter or Linkedin User.

5. Changing Marketing Jobs

8. Define your Social Media Mix in your Marketing Mix

9. Social Media Metrics – Campaigns, PR baselines and Tracking (using SM2 tool)

10. For Product Manager - Adding Social To Your Product RSS Feeds Build Social Features In Product Integration with Other Social APIs

11. Adding Social Features to Products - Social Friends, Discovery Feeds done differently in two companies same space Vs

12. Adding Social APIs Integration for Channel/Distribution

15. Create your social footprint and take charge of your careers now!!!