1. HINDUSTHAN UNILEVER
LIMTED

2. INTRODUCTION TO HUL
Hindustan Unilever Limited (HUL) is India's
largest Fast Moving Consumer Goods
Company with a heritage of over 75 years in
India and touches the lives of two out of three
Indians.
HUL works to create a better future every day
and helps people feel good, look good and get
more out of life with brands and services that
are good for them and good for others.

3. With over 35 brands spanning 20 distinct
categories such as
soaps, detergents, shampoos, skin
care, toothpastes, deodorants, cosmetics, tea, coffe
e, packaged foods, ice cream, and water
purifiers, the Company is a part of the everyday
life of millions of consumers across India. Its
portfolio includes leading household brands such
as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair &
Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic
Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke
Bond, Bru, Knorr, Kissan, Kwality Wall’s and
Pureit.

4. The Company has over 16,000 employees and has
an annual turnover of around Rs. 21,736 crores
(financial year 2011 - 2012). HUL is a subsidiary
of Unilever, one of the world’s leading suppliers
of fast moving consumer goods with strong local
roots in more than 100 countries across the globe
with annual sales of about €46.5 billion in 2011-
2012. Unilever has about 52% shareholding in
HUL.

6. OUR VISION
Unilever products touch the lives of over 2 billion
people every day – whether that's through feeling
great because they've got shiny hair and a brilliant
smile, keeping their homes fresh and clean, or by
enjoying a great cup of tea, satisfying meal or
healthy snack.

7. OUR MISSION
We work to create a better future every day

8. THE FOUR PILLARS OF OUR VISION SET
OUT THE LONG TERM DIRECTION FOR THE
COMPANY
 We work to create a better future every day
 We help people feel good, look good and get
more out of life with brands and services that are
good for them and good for others.
 We will inspire people to take small everyday
actions that can add up to a big difference for the
world.
 We will develop new ways of doing business
with the aim of doubling the size of our company
while reducing our environmental impact.

9. PURPOSE & PRINCIPLES
o Always working with integrity
o Positive impact
o Continuous commitment
o Setting out our aspirations
o Working with others

10. MANAGEMENT COMMITTEE
The Management Committee is headed by Mr.
Nitin Paranjpe and has functional heads as its
members representing various functions of the
Company
Mr. Nitin Paranjpe (49) joined the Company
as a Management Trainee in 1987.
Mr. Nitin Paranjpe - CEO and Managing Director

12. Mr. Harish Manwani - Chairman
Mr. R. Sridhar - Chief Financial Officer
Mr. Hemant Bakshi - Executive Director, Home & Personal Care
Ms. Geetu Verma, Executive Director, Foods

13. Mr. Manish Tiwary - Executive Director, Sales and Customer Development
Mr Pradeep Banerjee - Executive Director, Supply Chain
Ms. Leena Nair - Executive Director, HR
Mr Dev Bajpai – Executive Director, Legal and Company Secretary

14. KEY FACTS
 Number 1 Coffee brand in India
Unilever's only Coffee brand.
 Enjoys a rich heritage, came into existence
in 1962 under the brand name Deluxe Green
Label.
 Consistently offering better and newer
products to the consumer through improved
packaging solutions and innovative product
formats.
 Enjoys a strong presence at various out of
home locations .

15. Dove Color Rescue Dove Dandruff-Care
KEY FACTS
 First launched in the US in 1957 Dove Intense Repair Range Dove Hair Fall* Rescue
 One of the leading brands of Unilever
globally
 Presence in 80 countries worldwide with
a range of superior products from bar,
lotions, body washes, face care and creams New Dove Nourishing Oil Care
 Leading bar brand in UK, US and Canada
Dove Dryness Care
 Fastest growing hair category brand in
India
Dove Daily Shine

16. Axe Wild Spice
AXE
Axe offers guys a range of body sprays,
shower gels and male grooming products
– all designed to help them look, smell,
and feel their best.
Axe Provoke
Axe Twist Body Wash Axe Instinct Body Wash Axe Dark Temptation Body Wash

17. DOVE SHAMPOO
Became India’s Largest
Premium Shampoo
Brand within the launch of 1
year.
HUL is upgrading Dove time
to time to meet
customer needs e.g. Dove
Daily,
Dove Dry Therapy, Dove
Breakage Therapy
& so on…

18. Clinic Plus Health shampoo was launched in India in the year 1987.
It is India's largest selling shampoo, offering the five most important
hair health benefits:
 strengthens weak hair,
 prevents hair breakage,
 softens rough dry hair,
 shine for thick and healthy hair,
 contains anti-dandruff ingredient.

19. COMPETITORS OF HUL HAIR CARE
 SUNSILK  PANTENE
 CLINIC PLUS  HEAD &
SHOULDERS
 DOVE
 L’OREAL, GARNIER

20. HUL ORAL CARE

21.  Pepsodent, launched in 1993, was the first toothpaste with
a unique anti-bacterial agent.
 Pepsodent also includes a range of toothbrushes.

22. Closeup is the original youth brand of India.
The first brand targeting youth in the oral care market
Closeup was the first gel toothpaste to be launched in India and has led
the gel toothpaste segment ever since.

23. COMPETITORS OF HUL ORAL CARE
 PEPSODENT  COLGATE
 CLOSE UP  DABUR RED
 ANCHOR

24. Lakme started in 1952 as a 100% subsidiary of Tata
Oil Mills
In 1998 Tata sold off their stakes in Lakmé Lever to
HUL
It offered a range of cosmetics with nail polishes &
lipsticks from the early 80’s
It has introduced a range of skincare products from
1987.
Competitors : Revlon, Maybelline,L’Oreal

25. HUL LAUNDRY CARE

26. Pioneer in Indian detergent powder.
Constantly upgraded itself.
Surfexcel Blue, Quick wash

27. • Low priced detergent.
• Introduced in 1987 to compete with Nirma.

28. COMPETITORS
 SURF EXCEL : ARIEL
 WHEEL : NIRMA
 RIN : TIDE

29. COMPETITORS OF HUL SOAPS
HUL BRANDS COMPETITORS BRANDS
 LUX  SANTOOR, CHANDRIKA
 REXONA  CINTHOL, MYSORE
SANDAL
 BREEZE
 GODREJ NO. 1, NIRMA
 LIFEBUOY
 DETTOL

30. ANNUAL REPORT 2012141-122450
Creating a better future every day
We help people feel good, look good and get more
out of life with brands and services that are good
for them and good for others.
We will inspire people to take small, everyday
actions that can add up to a big difference for the
world.
We will develop new ways of doing business with
the aim of doubling the size of our Company
while reducing our environmental impact.

31. KEY FINANCIAL INDICATORS
Net Revenue
Rs.22,116 crores
Profit for the year
Rs.2,691 crores Total Expenses (%)
EPS (basic) •Materials 61
Rs.12.46 •Advertising Costs 14
•Employee Benefits Expenses
EVA 6
Rs.2,250 crores •Carriage & Freight 6
•Utilities, Rent, Repairs, etc 5
•Depreciation 1
•Other Expenditure 7

32. WINNING IN THE MARKET
PLACE
Consumers are at the heart of our business.
We have a large base of consumers served
through millions of stores. We are now
reaching out with more stores, better stores
and better standards of service. At the same
time, we are making special efforts to reach
out to the remotest corners of India,
delivering products and services to people
and places that were never served before.
More stores: Faster spread, larger reach

33. WINNING WITH BRANDS AND
INNOVATION
In 2012, we launched Lifebuoy ‘Activ Naturol
Shield’, providing breakthrough technology in
germ protection.
Two out of three Indians use our products, making
our brands a part of every day life.

34. WINNING THROUGH CONTINUOUS
IMPROVEMENT
Continuous improvement is an ongoing
effort to improve products, processes and
services. This leads to a step up in all round
performance. Our focus on doing every
small thing better every single day is
bringing consumers and customers’ better
quality ,service and accelerated growth.

35. RESEARCH DISCOVERIES
Drinking black tea may reduce your blood pressure
According to new research, drinking a cup of black tea three times a
day may significantly reduce your blood pressure.

36. How the brain shapes the taste of food
Unilever R&D partnered the University of Manchester in a project to
understand how a person’s brain shapes the taste of their food, and how
consumers make and maintain healthy food choices.

37. Sound can change our perception of food
Background sound played during a meal can significantly affect how food
tastes, according to research conducted by Unilever R&D in collaboration
with the University of Manchester.

39. BY
SONU
SUBIN
SUGANYA
SUNDAR