Email Marketing

Sue Fidler www.CharityeMail.co.uk www.suefidler.com [email_address] 07889 350 285

Sue Fidler Why? More than 70% of UK population have email Email is 99% unique

Sue Fidler Why? Great for fast communications, - nearly all opens are within first 24rs Good for repeat/follow up messages Good reporting – who and what Good for calls to action - campaigns and appeals Forward to a friend

From the invention of direct marketing back in the 1970s when the first databases were developed the dream has been for fast, cheap, personalised marketing with instant reporting

Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sue Fidler DELIVERY and COMPLIANCE

Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sue Fidler Address Book Address Management/history/export/import Subscriptions Subscribes and unsubscribes – sign up form Bounces Hard (email not there) and Soft (unavailable) 2 part send HTML and Text versions Segmentation/ personalisation Add personal details/info, segment by data in address book or actions Auto replies Set up replies to sign up, unsubscribe and specific actions/data Templates Design, WYSIWYG, look and feel management Reports Open rate, Click throughs, bounces, unsubscribes HTML HTML email with WYSIWYG editor SPAM Avoid being blacklisted - SPF records, Sender ID, registered IP address Bandwidth Internet access being blocked IT Angry people…

Sue Fidler OUTLOOK Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X Bandwidth X IT X Fit for purpose X

Sue Fidler OUTLOOK In-House s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X

Sue Fidler OUTLOOK In-House s/w ASP s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X

Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

dM or email Ask EMAIL Teaser EMAIL Reminder dM Ask EMAIL Teaser Online users open email before post

dM Ask EMAIL Teaser EMAIL Reminder Magazine Shop on website Email newsletter Above the line TV Story on website

Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],ASK THE AUDIENCE

Sue Fidler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],Sue Fidler

Resources - DPA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sue Fidler

Resources ,[object Object],Sue Fidler

Email Marketing

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