Step into Social Media Woodley Town Council - 16 May 2012 - final
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Step into Social Media Woodley Town Council - 16 May 2012 - final
- 1. Step into Social Media Sue Anstiss, Promote PR
- 3. • Quick bit about you... • Your experience of social media? • What you’d like from today?
- 9. 1752 1916 1930’s 1970 2012 First newspaper Radio TV Computer published
- 10. The old communication model was a monologue.
- 11. The average person is exposed to 3000 advertising messages/day
- 12. The new communication model is a dialogue.
- 17. Social media... People using tools (like blogs and video) & sites (like Facebook and Flickr) to share content and have conversations online.
- 21. How can Social Media be used? It’s not just marketing… • Generating sales leads • Product development • Customer support • Internal knowledge • Market & customer feedback • Rapid sharing • Executive leadership & visibility • Branding
- 23. o 91% say consumer reviews are their top aid to buying decisions o 87% trust a friend’s recommendation over critic’s review o People are 3 times more likely to trust peer opinions over advertising for purchasing decisions * Slide courtesy of Digital Influence Group
- 44. Over half the NBA’s players (220+) are on Twitter
- 49. But how do we get started?
- 50. Have a strategy
- 51. HOPE IS NOT A STRATEGY. Photo by Utne.com
- 58. o Find where your audience is participating and indentify the influencers o Read blogs o Google your company name & your competition o Use free tools that can help you listen
- 79. Free analytics to measure success
- 81. Paid for analysis Level 1 Level 2 Level 3
- 85. social > media H i n t : S h a r e s o m e s t u f f .
- 86. o Don’t be afraid to share o Make your content easy to share o Think like a contributor & not a marketer
- 87. o Don’t try to delete or remove criticism o Listen to your detractors o Admit your shortcomings o Work openly towards an explanation and solution
- 88. Some tools to consider
- 96. UK STATS 30 million users Over 15+ million daily
- 99. o Facebook ads give you the ability to advertise directly to specific demographic groups
- 100. o Location o Age o Sex o Keywords (appear in your users profile) o Education o Workplace o Relationship status o Relationship interests o Languages
- 101. Add the ‘like button’ to your website and emails
- 102. Make you website more social by integrating with Facebook
- 103. 1. Create a page to promote your brand 2. Attract more fans with tools 3. Encourage a discussion and participate frequently 4. Share and add value for your fans 5. Have a clear plan for content
- 104. 1. Create a page and fail to maintain it 2. Use hard sell approach & talk too much about yourself 3. Censor comments 4. Spam fans with too frequent messages 5. Believe that ‘if you build it they will come’
- 107. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second
- 113. Using video for business 10 great ideas!
- 115. 4,000,000,000 The number of photos archived on Flickr.com
- 119. Nike collects consumer generated #makeitcount photos submitted via social media
- 120. 200,000,000 blogs
- 122. 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
- 125. tools
- 127. Who I follow…
- 131. 1. Find and share useful content 2. Pose questions and reply to others 3. Keep it fun - put a friendly face on your brand 4. Use a photo and keep your bio complete & updated 5. Know what people are saying about your brand
- 132. DON’T… 1. Sound like a press release – you’re in a social space 2. Spam with constant links to your website 3. Post useless information – who cares what you had for lunch 4. Worry that you don’t have many followers… it takes time 5. Follow thousands of people just to get more followers
- 133. And don’t forget... 1. Photo posts... ...receive 50% more impressions than any other post type or media type 2. Quotes ... ...provide 22% more interactions when compared to all post types 3. Questions... ...generate almost twice as many comments as any other post type 4. Links... ...are 87% more likely to be shared than any other type of post Source: Roost.com Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
- 140. Google +
- 143. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
- 144. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
- 145. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
- 146. o Plan
- 149. Sue Anstiss 01628 630363 sue@promotepr.com @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com
Notas do Editor
- Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
- The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
- Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
- The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
- The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
- The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?
- 83% of those using the internet have watched video clips
- Research from Universal McCann shows that of those using the internet 73% have read a blog
- The fact that EasyJet has a Facebook page probably isn’t surprising but earlier this year the company took things one step further and developed a system that allows customers to make a purchase without leaving the site. They can complete the entire transaction on Facebook.This is the future. So, while we are all still busy spending our marketing budgets on updating our websites, we need to ask the question – how long will this investment be of relevance? Should we at least be investigating opportunities to develop better functionality on our Facebook pages?