1. The future of social media in sport & active leisure Sue Anstiss, Promote PR

2. Our current clients

10. Average Facebook session lasts 37 minutes , Twitter 23 minutes. More than 400 million people use Facebook daily.

15. Over half the NBA’s players (220+) are on Twitter

16. From a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissioner David Stern likes to refer to as a "digital water cooler," a space where friends, fans and followers can discuss the NBA.

17. "I hope fans understand that we're listening to them as much as we're talking to them. "We're responding in real time and making changes big and small to deliver them content that they want."

20. #BRAVESBASH

31. NGBs on Facebook

32. NGBs on Twitter

33. The FA – 70,048 followers

34. ECB – 54,643 followers

35. British Gymnastics – 21,414 followers

36. British Cycling – 22,187

40. Sporting heroes

44. Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers Tony Hawk – 2.5 M Followers

49. 7 billion People in the world Based on the data from participating countries, we make the following assumption. >1 billion Social network users 2 billion internet users in the world

51. measurement

57. Google +

58. 12% of smartphone owners is using location based services.

61. Facebook Timeline

65. Share stuff

66. Monitor

67. React

69. Contact details 01628 630363 sue@promotepr.com www.promotepr.com Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS