This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.

1. Sue Anstiss July 2011 Step into Social Media

2. First newspaper published Computer 1970 1752 1916 1930’s 2011 TV Radio

9. The old communication model was a monologue.

10. 3000 The average person is exposed to advertising messages/day

11. The new communication model is a dialogue.

26. But how do we get started?

27. 10 Keys to Social Media success

28. 1. Have a strategy

29. Photo by Utne.com HOPE IS NOT A STRATEGY.

32. 3. Listen

38. 5. Give generously

40. Relinquish control

45. 10. Measure results

46. www.google.com/analytics

47. Free analytics to measure success

48. Facebook offers unique analytics

49. Paid for analysis Level 3 Level 1 Level 2

52. Questions so far

55. 750 million users 100+ million mobile WORLDWIDE

56. Over 30 million users 15+ million daily UK STATS

81. Over 55 million members In over 200 countries around the world A new member joins LinkedIn every second

86. Using video for business 10 great ideas!

89. 4,000,000,000 The number of photos archived on Flickr.com

92. 200,000,000 blogs

94. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog

96. tools

99. Who I follow…

101. Sending a Tweet Sending your first Tweet can be a scary thought. What should you say, who is listening, what tone of voice should you use? Just be yourself and share something that you think might be of interest to people following you. It will take a few Tweets before you find your voice. Think about your followers and try to share messages that are interesting, useful and informative. If you have a sense of humour – use it!

102. Privacy Your Tweets are publically visible by default, but you can restrict message delivery to just your followers if you prefer. Just remember that anyone could retweet a message you send them, so treat every Tweet as if it ’ s open to the public and could appear in tomorrow ’ s newspaper. If you use Twitter to gain profile and engage with associates then it is not a good idea to restrict who can read your messages.

103. How to find people on Twitter The best place to start is to find some familiar people who have similar interests and look at who they are following. If you don’t already know their Twitter username, type the name of the individual into the search box at the top of the page and then click on the magnifying glass symbol next to it. A list of all the people with that name will be provided to help you locate the person you are looking for.

104. Replies ‘@’ One of the most powerful elements of twitter is that you can engage in conversation with your followers. It’s really easy to reply to any tweet you see. If you are using twitter on the main website you would just hover your mouse over the original message and click on the reply icon. You can then type your message into the box that appears and click ‘tweet’ to send it. Your message appears in your timeline and that of the person you have sent it to. Many celebrities and sportspeople who have built a really strong following on Twitter have done so by interacting and replying to people that comment on their Twitter feed effectively.

105. Retweeting A retweet is when you read someone else’s message and then send it on to your followers. To do this you can either just press a retweet button on the Twitter website or the application you are using on your PC or phone, or you can type RT followed by the @ sign and then the original person’s twitter address.

107. Getting retweeted Getting your own messages retweeted is very powerful. When someone picks up your message and forwards it to their followers, it magnifies your reach and often recruits new followers for you in the process. It isn’t recommended to ask for a retweet (you will sometimes see the phrase ‘please RT’ at the end of a message), but if the messages you are sharing are topical, interesting, useful and unique, then you are more likely to be retweeted by your followers.

111. Sharing photos There are lots of systems available to help you share photos. They include: www.twitpic.com www.tweetphoto.com www.yfrog.com Download one of these systems to your phone and it’s really easy to just take a photo and share it with your followers. On most systems, once you have written your message, you press one of these symbols and you will have the option to attach a photo from your library or to take a photo with your phone to attach.

120. Some things to do

122. #1 Set Objectives

123. #2 Listen

124. #3 Relinquish control

125. #4 engage

126. #5 measure

128. Sue Anstiss 01628 630363 [email_address] @sueanstiss http://uk.linkedin.com/in/sueanstiss www.promotepr.com Grateful thanks for help with my slides to: http://bonafidemarketinggenius.com