The document discusses the rise of social media and its impact on communication. It defines social media as online tools and sites that people use to share content and have conversations. Social media has grown tremendously, with over half of all adults now having social network profiles. The summary discusses some of the major social media platforms and tools mentioned in the document like blogs, social networks, photo sharing, and videos. It concludes with tips on how to engage and participate in social media conversations.

1. Sue Anstiss & Katie Start IHRSA, San Francisco, March 2009 Making the connection An introduction to social media

3. First newspaper published TV and radio launched 2009 1752 1916 1930’s

4. The old communication model was a monologue.

5. 3000 The average person is exposed to advertising messages/day

6. The new communication model is a dialogue.

7. First newspaper published TV and radio launched 2009 1752 1916 1930’s

12. But how do we get started… ?

13. “ It’s about conversations, and the best communicators start as the best listeners.” Brian Solis, Social Media Manifesto

17. YOUR MEMBERS ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.

19. 2. Participate

20. Hint: Share some stuff.

21. Immerse yourself in the conversations. (any or all of the above are a good place to start!)

22. 3. Relinquish control

24. 4. Give generously

26. 5. Be honest

29. >100,000,000 viewers (65,000 new videos/day)

31. www.willitblend.com

38. Some bedtime reading… (from April 21)

42. 64 million people worldwide use Flickr More than 3 billion images on Flickr 2.5 to 3 million photos uploaded each day

46. 200,000,000 blogs

47. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog

48. trust bloggers’ opinions on products & services

52. www.google.com/analytics

53. Some more bedtime reading…

56. In December 2008, 4.5 million people visited Twitter – a 753% increase from the previous year 70% of Twitter users joined in 2008 5-10 thousand new accounts are created daily

57. Even more bedtime reading…

58. My club FLICKR

61. Promote’s quick to do list…

62. Sue Anstiss & Katie Start Connect to us… +44 (0)1753 740074 www.promotepr.com [email_address] [email_address] http://sueanstiss.blogspot.com http://katiestart.blogspot.com http://twitter.com/sueanstiss http://twitter.com/katiestart http://www.linkedin.com/in/sueanstiss http://www.linkedin.com/in/katiestart Grateful thanks for help with our slides to: http://bonafidemarketinggenius.com