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FSPA Social Media 1st December 2011
- 1. The future of social media in sport & active leisure Sue Anstiss, Promote PR
- 2. Our agency Established in 1994 Team of 12 based in Berkshire Extensive range of clients in sport, fitness and active leisure
- 3. Our current clients Current clients
- 4. Some of our previous clients
- 5. • Quick bit about you... • Your experience of social media? • What you’d like from today?
- 6. 1752 1916 1930’s 1970 2011 First newspaper Radio TV Computer published
- 12. The old communication model was a monologue.
- 13. The average person is exposed to 3000 advertising messages/day
- 14. The new communication model is a dialogue.
- 15. The new communication model is a dialogue.
- 18. In Europe, 50% is member of only 1 social network, mostly Facebook.
- 19. But how do we get started?
- 20. 1. Have a strategy
- 21. HOPE IS NOT A STRATEGY. Photo by Utne.com
- 23. 2. Experiment with social media • Experiment personally before professionally • Try a variety of social media tools • Be yourself, make some friends, and share
- 25. 3. Listen
- 33. o Avoid puffery o Avoid evasion and lying o Admit your mistakes right away
- 36. o Don’t be afraid to share o Make your content easy to share o Think like a contributor & not a marketer
- 38. o Don't shout Don't broadcast Don’t brag o Speak like yourself o Personify your brand
- 39. o Don’t try to delete or remove criticism o Admit your shortcomings o Work openly towards an explanation and solution
- 40. o Don’t wait until you have a campaign to launch - start planning and listening now o Build relationships so they’re ready when you need them
- 41. o ‘Divide and conquer’ within your team o Recruit more help if needed o Use your audience to spread the word
- 44. Free analytics to measure success
- 45. Facebook offers unique analytics
- 46. Paid for analysis Level 1 Level 2 Level 3
- 48. 4,000,000,000 The number of photos archived on Flickr.com
- 58. o Fastest ever growing online viral video campaign o 6.7 million views after 24 hours o 23 million views after 36 hours o Isaiah Mustafa replied to 186 online comments and questions o Sales increased by 107%
- 63. WORLDWIDE 750 million users 100+ million mobile
- 64. UK STATS 30 million Over users 15+ million daily
- 66. Top ten sporting brands on Facebook
- 72. RAZR Challenge
- 73. Increasing engagement...? 1. Photo posts Receive 50% more impressions than any other post type or media type 2. Quotes Provide 22% more interactions when compared to all post types 3. Questions Generate almost twice as many comments as any other post type 4. Links 87% more likely to be shared than any other type of post Source: Roost.com Study evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
- 74. o Location o Age o Sex o Keywords (appear in your users profile) o Education o Workplace o Relationship status o Relationship interests o Languages
- 75. Add the ‘like button’ to your website and emails
- 78. From a daily social media strategy conference call to the final postgame tweet, these efforts seek to create what commissioner David Stern likes to refer to as a "digital water cooler," a space where friends, fans and followers can discuss the NBA.
- 79. "I hope fans understand that we're listening to them as much as we're talking to them. "We're responding in real time and making changes big and small to deliver them content that they want."
- 84. Over half the NBA’s players (220+) are on Twitter
- 85. Kaka – 5M+ Followers Shaquille O’ Neal – 4M+ Followers Cristiano Ronaldo – 3.5M Followers Lance Armstrong – 3M Followers Tony Hawk – 2.5 M Followers
- 90. Google +
- 100. HOPE IS NOT A STRATEGY. Photo by Utne.com
- 101. HOPE IS NOT A STRATEGY. Photo by Utne.com
- 102. HOPE IS NOT A STRATEGY. Photo by Utne.com
- 103. HOPE IS NOT A STRATEGY.
- 104. HOPE IS NOT A STRATEGY.
- 105. HOPE IS NOT A STRATEGY.
- 111. Contact details 01628 630363 sue@promotepr.com www.promotepr.com Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS Twitter - @sueanstiss