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Which Ones Are You of ?
Rules of Blog
Writing & Layout16
@SueAnneDunlevie
If you want to
make sure
people enjoy
reading your
blog, the very
act of reading
your blog must
be easy.
Find out
which of these
rules you’re
breaking &
learn how to
fix them.
Make your blog
posts easier for
people to scan.
Format every
blog post
Keep the blog
post column
width about
80 characters
or less.
Constrain
column width
Break up long
blog posts, help
people scan read
& convince them
to read the rest
of your post.
Use headers and
sub-headers
Lists help people
scan blog posts
fast & quickly find
the information
they’re looking
for.
Use lists
1
2
3
4
5
Use punctuation
to break up each
paragraph into
smaller pieces
that make sense
quickly.
Use punctuation
. …
?
:
,
Break text into
manageable
chunks for
easier reading.
Use short
paragraphs
Simple serif &
sans-serif fonts
are generally
easier to read
on-screen.
Use appropriate
fonts
A
Big is better.
Teeny tiny
writing is hard to
read online, even
for people with
20/20 vision.
Consider your
font size
Use bold text to
make a splash &
highlight
important
sentences.
Be bold
old
If you can avoid
italics please do.
Italics make
reading difficult.
Drop the italics
Just don’t.
Using capital
letters constantly
is the online
equivalent of
being SHOUTED
AT.
Use capital
letters carefully
Readers need
somewhere to
rest the eye & a
good blog layout
leaves plenty of
blank space.
Use lots of
white space
Make sure
your blog
background
doesn’t make
the text hard
to read.
On background
colors
Good use of
images will
draw readers
in to your blog
posts.
Use relevant
images
Every post you
write needs to tell
the same story
about you, your
message, your blog
& your values.
Be consistent
Speaking of
stories, every blog
post needs to have
a beginning, a
middle & an end.
Tell a story
Want to attract
subscribers to your
brand new blog?
51Ways
to Launch
(or Relaunch)
Your Blog
!
Get your FREE Checklist!
51Ways
to Launch
(or Relaunch)
Your Blog
!
Get your FREE Checklist!
r

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16 Rules For Blog Writing And Layout