20 yrs marketing plans silubrico

Ambassador for animal
welfare

20 Years High Performance,
Highly personal marketing
Plan for Resilient Sue

Sue Ann P. Silubrico
June 2011

http://suesilubrico.blogspot.com/

Highly Personal
High Performance
Hyper 2
20 yrs Marketing Plans (Free
Downloadable Template)
Prof. Remigio Joseph De Ungria, MBA, CDM
Ateneo Graduate School of Business 2011 Edition

** The Illustrated and Annotated Guide to this Template
Can be found at www.hypermarketing2.com. Just search for
“10 step marketing plan” in the search box on the right side.


welfare
A. My Agenda…
1. Mission/Vision
2. Think before you commit!
3. My 6 values
B. End in Mind
Envisions a nation that respects animals, practices
responsible pet ownership, and protects
wildlife.


I align daily…
Vision/Mission
My purpose in life is to be God’s instrument to advocate that no
animal should have to go hungry, be homeless or live in fear or pain.
Because they are God’s creation and need to be protected and love.
I believe that all animals deserve to be treated with dignity, kindness
and respect and provided with care that increases their opportunity
for a safe life. Through me I want to make a difference. God made
me RESILIENT to overcome all the obstacles in my journey towards
my goal to prevent cruelty, alleviate pain, fear and suffering in
animals and to promote a society based on humane principles.


welfare
A. My Agenda…
1. Mission/Vision
2. Think before you commit!
3. Pets put the pillars of character into place!
4. My 6 values
B. End in Mind
Envisions a nation that respects animals, practices
responsible pet ownership, and protects
wildlife.


THINK BEFORE YOU COMMIT!

Never purchase or adopt a dog on impulse

• A healthy well-cared for dog can live 13 to 15 years.
• Please take the time to consider every aspect of responsible pet
ownership.
• Purchasing or rescuing a dog should be given the same consideration as
raising a child--their needs are much the same.
• If you do not have at a minimum 3-5 hours per day to interact with an adult
dog, or 5-7 hours per day for a puppy, you may wish to consider a different
type of pet.



Please do not buy a dog as a gift

The recipient may be much happier with an item that can easily be
returned. Buying your child a pet to "teach them responsibility" is
inadvisable. As children grow their interests change their horizons broaden,
and their pet may be "left in the lurch".



Do your homework

If you are thinking about purchasing a purebred dog, research the breed
you are considering.
Due to indiscriminate breeding, some very popular breeds are showing an
ever-increasing propensity for genetic illnesses.


Pets put the pillars of character into place!

CARING
Animals need care, too!
Provide them with
adequate food, water,
shelter and love.



RESPECT
Respect animals by treating
them ethically. Raise
awareness of animal welfare
issues and promote
responsibility towards the
welfare of animals.



RESPONSIBILITY
Having a pet is a big responsibility!
No matter which you choose--puppy or
adult--treat your dog with affection and
respect. A well-mannered dog is a happy
dog and a joy to own. Make a
commitment for the life of your
dogs. Pets should not be considered
"disposable."



CITIZENSHIP
A Person of any age can learn how
to be a good citizen by helping their
community!
Be educated on what animal
shelters do to help animals in the
community, and how YOU can help,
too.


My SIX important values
• Compassion and respect for animals
• Commitment to the vision and mission
• Dedication to the assigned role in my cause.
• Honesty and trustworthiness
• Integrity
• Practices responsible pet ownership


Roles to fulfil in order to
reach my goals.
• Have Faith in God.
• Be a grateful daughter
• Be the best sister in the world.
• Be a loyal friend
• Be a successful Entrepreneur
• Be an advocate for animal welfare


Have Faith in God!

Without faith a man
can do nothing;
with it all things
are possible.

- Sir William Osler


A Grateful Daughter…
A supportive &
loving family
makes all things
possible


The Best Sister In The
World!!!
Sisters function as
safety nets in a
chaotic world
simply by being
there for each
other.


A Loyal Friend
A Loyal friend is the one
who comes in when the
whole world has gone
out.


A Successful Entrepreneur
When you reach an obstacle, turn it into an
opportunity. You have the choice. You can
overcome and be a winner, or you can
allow it to overcome you and be a loser.
The choice is yours and yours alone.
Refuse to throw in the towel. Go that extra
mile that failures refuse to travel. It is far
better to be exhausted from success than
to be rested from failure.“


Advocate for animal welfare

Cruelty is one fashion statement we can all
do without


My Brand
Launch


Resilient

RAY...

... SILENT

SUE AS IN
…

Sue Sylvester is a fictional
character from the hit series
Glee, a person with a very strong
personality wherein she will do
whatever it takes to get what she
wants.

IMPLICARE

= IMPLEMENT
CARE

Through Ray of Silence...


Sue Sylvester
realized she
needs to...


IMPLEMENT CARE FOR...


SEAL PRODUCING LUBRICANT


Through the Ray of silence Sue Realised she
needs to
implement care for Seal producing Lubricant


Recipe for successful Marketing Plan
Inspired by PAWS (Philippine Animal Welfare Society)

• Marketing strategy
– Target Market: Each group has a different approach toward the
problem of abandoned and unwanted animals.
– I would like to focus on aggressive, abandoned, injured, ill and
abused
– Nurse them back to health with love, medical assistance and
trust.
– That's what makes my organization so special and we hope that
this devotion merits my family, friends and stranger with a big
heart for financial support.
– And give the animals a chance for adoption and
have a better life



• Niche market
– Since there are already established animal welfare organization
and my organization is a newly formed non-profit organization
– whose goal is to establish a facility which to assist major animal
welfare society to help them accommodate more animals that
are in dire need of , medical attention and affection.
– We would seek to connect with individuals or businesses that
are interested in investing in the vision and mission of my animal
welfare organization.



• Marketing Ethics
– Instilling humane principles into society via special educational
programs.
– Educating the public regarding the overpopulation of animals.
– Aiding in the prevention of abuse and cruelty to animals.
– Providing awareness campaigns regarding animal welfare.
– Rehabilitating injured and abused animals.
– Promoting responsible pet ownership.
– Promoting the placement of animals into loving, responsible and
permanent homes.


Risk I have to face
• Nonprofits organizations face many kinds of risk,
including risk of financial failure, And since nonprofits
depend on various combinations of resource support,
from charitable, market and government sources, they
must cope with uncertainties.


20 years of learning…
My Present… My Future…
I’m 49 yrs old
I’m 29 yrs old
Trip around the world
Travel some countries
Having many pack of
Glorious owner of 10
dogs in my own ranch
dogs@ home
Business Magnate
Entrepreneur
Founder of Animal
Animal Shelter
welfare organization
Volunteer
Happily married with
Girlfriend
kids


My daily monitoring…
• Prayers
• Cash flows
• Bank accounts
• Travel Book
• My Journal
• My Pets
• My Business


My Road to Finals…
I envisions a nation that respects animals, practices responsible pet ownership, and
protects wildlife. All animals have the right to be loved and cared for in return they
will give you their loyalty and unconditional love.
Treat them as part of your family by providing basic care as if it is a human being.
If your thinking to get a pet please THINK TWICE because it is a responsibility that
takes time, money and patience and of course they are not called MAN’S BEST
FRIEND for nothing. And always remember that having a pet is a lifetime
commitment.

I dream someday I would be able to create a free clinic where access to free Vet
Care ,food and temporary shelter for the homeless animals and under privileged
pet owners would be available.


20 yrs marketing plans silubrico

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20 yrs marketing plans silubrico