Serial entrepreneur, marketing expert, and developer plan to create a hyperlocal classified advertising platform focused on subway stations called SubMate. They will start with a beta version in New York, London, and Paris subway systems, focusing on station-specific ads, before expanding globally to over 26,000 stations across 65 cities. They are seeking seed funding to develop an initial beta product and accompanying iPhone app to test and launch their vision of a localized daily life information and marketplace accessible to daily subway commuters.