This document discusses digital marketing strategies for promoting an eBay fashion outlet online. It outlines using SEO, SMO, SEM, and email marketing. Key social media platforms discussed include Facebook, Twitter, Google+, and Instagram. Recommendations include following an 80/20 content ratio, building engagement through contests and user-generated content, and targeting keywords for online shopping. The overall goal is to drive traffic and sales through an integrated digital marketing approach.

2.  Education Qualification: Btech
 Business Administration Skills: SEO, SMO, SEM.

3. EBAY/FASHION OUTLET
 eBay Inc., (stylized as ebay), is an American multinational
corporation and e-commerce company, providing consumer-to-
consumer& business-to-consumer sales services via Internet.
 It is headquartered in San Jose, California, United States
 eBay was founded by Pierre Omidyar in 1995, and became a
notable success story of the dot-com bubble; it is a multi-billion
dollar business with operations localized in over thirty countries.
 eBay.com is not a free website, rather it charges users an invoice
seller fee on the basis of if they have sold or listed any items.

5. eBay
Mobile
and
accessories
Tabletsand
laptops
Fashion entertainm
ent
Home and
Living
Data
Storage
Jewellery cameras

6. TARGET AUDIENCE
 Age: 16+
 Gender: Male and Female
 Location: All the Countries

7. COMPETITORS

8. DIGITAL MARKETING STRATEGY
smo
seo
smm
sem
email

9. SEARCH ENGINE OPTIMIZATION

10. SEO IMPLEMENTATION

11. WEBSITE ANALYSIS/WEB POSITION ANALYSIS
Page RANK 6
Indexed Pages 12,400,000
Internal links 107
External Links 107
Age N/A

12. TARGETED KEYWORDS
 Buy shoes online
 Online shopping
 Shopping online
 Men's wear online
 Best camera online store
 Electronics online shopping
 Buy LED TV online

13. ON PAGE ACTIVITIES
 URL: www.ebay.in
 TITLE: eBay: Electronics, Cars, Fashion, Collectibles, Coupons.
 DISCRIPTION: Buy and sell electronics, cars, fashion apparel,
collectibles, sporting goods, digital cameras, baby items, coupons,
and everything else on eBay, the world's.
 Keywords: Shopping Online, online shopping, buy watches online.

14. COMPETITION ANALYSIS

15. SCREEN SHOTS OF ADS FROM GOOGLE AD
WORDS ACCOUNT

16. SEARCH ENGINE MARKETING

17. SOCIAL MEDIA IMPLEMENTATION

18. EBAY ON FACEBOOK

19. SUGGESTIONS HOW TO PROMOTE ON FACEBOOK
 Follow 80/20 rule.
 Building like for page by pull and push marketing.
 Posting with latest updates and images.
 Run contests.
 Post more number of photos and videos.

20. EBAY ON TWITTER

21. SUGGESTIONS HOW TO PROMOTE ON TWITTER
 Should Run the Contests by using # tags, @, retweet,
favourite.
 Follow 80/20 Rule.
 Keep posting photos and videos.

22. EBAY ON GOOGLE+

23. SUGGESTIONS HOW TO PROMOTE ON GOOGLE+
 Follow 80/20 rule.
 Building like for page by pull and push marketing.
 Through Google Hangouts we should maintain
Customer Relationship Management
 Post pictures and videos regularly.

24. INSTAGRAM PROMOTION
 Have good following
 Keep posting pictures and videos.
 Run contests.

25. RECOMMENDATIONS IF I’M A DIGITAL
MARKETING MANAGER
 80/20 rule should be followed in social media marketing.
 Giving importance on weightage to SEO and SMO.
 Need to target in LinkedIn for professional look,
social media for Marketing purpose.