The presentation explains how an augmented-reality based game; Pokémon Go that requires players to step out in open air surroundings via geotagging can turn out to be a potential marketing tool for most marketers. With lure feature to explore surroundings to level up each stage of the game, this vastly played game is highly addictive for users at Pokéstops that can bring guaranteed crowd into the business. It’s up to the marketers to leverage this opportunity of engagement and make it best for their businesses. The PPT explains 8 powerful Pokémon Go lessons that marketers should capitalize on and implement to drive “in-foot” traffic to stores.

1. 8 ‘Pokémon Go’ Lessons for Marketers – The art of
making money out of it!

2. Pokémon Go App Vs Social Media Apps
It’s clear that average active Pokémon Go users surpasses
other social media apps

3. Pokémon Go App usage
Think!!!
This is where the brand opportunity lies in….

4. Pokémon Go – The Next Marketing Tool
What role does it play in major brand marketing?
Walk around & explore the
real life
“lure module” hunts
Pokémon characters at
Pokéstops
Tempts nearby players via
tracking & geo tagging
Access to personal data -
emails, contacts, photo
documents

5. Pokémon Go – Apply the Business Sense!
Open air
game on-
the-go
Feel
virtual
elements
in real
world
Data
mining
Lure in
foot
traffic
courts
more
players
A
millennial
nostalgia
that
appeals
The app
for both-
Android
and iOS
for larger
audience
Go
Social,
connect
& interact
with
strangers

6. Pokémon Go – The BIG Profit Model!
Does your shop have a Pokémon stop?
Local
landmarks
Grab points
Increase
in-store
traffic!

7. Pokémon Go – 8 Lessons to learn!
Lesson 1: Don’t create content blindly;
create content that fits with real-life
interaction
Lesson 2: You don’t have to lock yourself
to your TV or desktop, interact with new
gamers to increase brand awareness at
real world locations at your store stop
Lesson 3: It’s all about timing to woo
your target demographics. Launch your
promotions, offers based on geo specific
location at the right timing exactly when
they are willing to spend their personal
times.
Lesson 4: Run special promotions,
offers, events & discounts for anyone
who catches a Pokémon at the stop and
tweets it

8. Pokémon Go – 8 Lessons to learn!
Lesson 5: Increase foot traffic by luring
them with virtual Poké balls
Lesson 6: For lure-enabled Pokéstops,
drop a lure, bump with other local
trainers. This is the time to post on social
media by setting up a pop-up stand.
Lesson 7: Convert Pokémon Go
players to paying customers engaging
them with your offers & prizes who
“checks-in” at your local store
Lesson 8: Socialize with players and
strangers getting into the bonding
moment. Stop for a moment as you
connect with other players to share
trade tips & anecdotes

9. Pokémon Go – How this Business “foot traffic” earning revenues for
brands?
Global
Positioning
System (GPS)
Word-of-mouth
marketing
Human hunt for Pokémon treasure speaks of one nice catch
“Being at the Right
Place at the Right
Time”
Pokémon
Stops

10. Pokémon Go – How this business “foot traffic” earning revenues for
brands?
L’inizio Pizza Bar
L’inizio Pizza Bar of New York recently
reported to skyrocket their sales by 75% by
simply activating “lure module” feature that
attracts Pokémon characters to the store,
spending just $10 for dozen Pokémon
characters! This has not only enticed players
to far-flung location but has also soared sales
as customers’ streams through the bar for
more Poké balls!
Huge Atlanta's
Café
Located in between two Pokéstops, the café
is getting huge in-store traffic bumps by
dropping “ lure modules" around the stops
that attracted huge Pokémon spawns. Each
module costs as much as $1 for 30 minutes.

11. Pokémon Go – How this Business “foot traffic” earning revenues for
brands?
Believe it or not. Pokémon Go is a business
game changer!

12. Pokémon Go – The key Takeaways!
The excitement is all set to three important
things that marketers can’t ignore-
Nostalgic Mystery hunt
Crowd
interaction
What’s
your
take
on it?

13. So now you know, how Pokémon Go could be
an asset for modern marketers in getting new
businesses?
Well, there’s no shortcut to overnight success.
But…
To capitalize on this potential marketing goldmine , all you need is new
innovative tools to draw Pokémon and Players to your business!!
To know about more stories on
Pokemon Go marketing tactics,
please visit my blog Subhakar
Rao Surapaneni marketing
insight