The Presentation explains the growing potential of social media in building brand advocates as well as strengthening customer relationships. Creating brand ambassadors depends on leveraging this social engagement tool to find new brand relationships, and then capitalize on nurturing these relationships. These 5 proven social ways are effective for daily–deal networking with customers and clients in the social marketing space.  

1. 5 Social ways to Build Brand Relationships with
Customers

2. All Brands kick starts with relationships
The Good The Bad The Expected
Lost
customers
Recall/Call
back/Advocate
s
Purchases
To find these relationships, you have to take your brand to
SOCIAL level

3. Social Media is
where people
shout out
everything
about your
brand loudly
and digitally…
Brand Relationships – The Social Way!
Demands
Complaints
Performance
Referrals
Experiences
Competitors
Most mentions
Regrets

4. Brand Relationships – Social Ways To Build
Not just insights, you need deeper insights…
Filter them out!
Unique &
repeated
visitors
Engaged
visitors
One-time
Passiona
te
visitors
Influentia
l visitors
Ignorant
visitors
Consiste
nt
visitors
Casual
visitors
Time Period Interest levels Results
1. Deeper Insights!

5. Brand Identity – An Analysis
Conversations doesn’t mean that they will always match to original search terms;
sometimes you need to export all conversations or activities from all digital
platforms and analyze the content qualitatively.
Quality of
the
message
Expressions of
interest
Common
characteristics
Open
interactions
Methodology
• Curate tweets
• Social media
mentions
• Consistent
participation
• Determine
tweet volumes
across set
quarters

6. Brand Identity – An Analysis
Consiste
nt
visitors
Value to brand
How did we find it? Lets analyze…
The consistently engaged are a better way to find the
relationships you are trying to create in social. All you need is a
deeper analysis of their choices or preferences across time
periods. The result is better insight!

7. Brand Identity – An Analysis
How did we find it? Lets analyze…
Most of all consistent engaged visitors identify themselves as
amateur/professional photographers. Most owning Nikon brand. Out of them, 1
out of 20 self-identified as professional photographers, while 14 out of 20 stated
that they own Nikon gadgets.

8. Brand Relationships – Social Ways
Their other interests? Lets analyze…
Consistent
ly
engaged
(Nikon)
Starbuck
s
Tim
Hortons
Coffee
Mentions
• 87.5% of photographers cites their preferences
to be Starbucks over the time period
• Tim Hortons users reported their experience to
be wither neutral or negative in nature
THEIR RELATIONSHIP WITH
COFFEE
2. Find Relationships

9. Brand Relationships – Social Ways
3. Find “speed” in customer interaction
Need for Speed!

10. Brand Relationships – Social Ways
4. Influence prospects and encourage them to convert
• Enable customer to find you
• Encourage core-brand conversations
• React & improve

11. Brand Relationships – Social Ways
5. Personify , but don’t control your users
• Give users the control to link you freely
• Share information and appreciate good ideas of others
• Honor your commitments
• Offer insight and focus on substance, not polish

12. Brand Relationships – Stats that Matters!
92% of
people trusts
recommendations
from individuals
(even if they don’t
know them)
74% of
customers use
social media to
make purchasing
decisions
51% of
marketers believe
that they get better
customers via
influential
marketing
64% of
consumers cite
shared brand
values as the main
reason of their
relationships with
brands

13. And that's not all!
There are more
Social Ways to build
business
relationships!
You can’t turn your
customers into
enthusiastic
advocates in one day,
but mastering the
ways can bring a lot
of businesses on
table. Try them out!
To know about more about Social Marketing
tactics, please visit my blog Subhakar Rao
Surapaneni marketing insight