persona

1. Sylvia Barnard and Vinayak Kini M, SAP Custom Development
Sebastian Steinhauer, Tobias Queck, and Peter Spielvogel, SAP Imagineering – October 2013
CD108
SAP Screen Personas –
The Power to Improve Your User Experience

2. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This presentation and SAP's
strategy and possible future developments are subject to change and may be changed by SAP at any
time for any reason without notice. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP intentionally or grossly negligent.

3. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
Agenda
History of SAP Screen Personas
Architecture
Flavor creation process
Demo – Building screens
 Global settings
 Visual elements
 Merging tabs
 Basic scripting
 Table operations
System administration
Business value
Further Information

4. History of
SAP Screen Personas

5. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
We started with a customer’s need for a better usability

6. Architecture

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1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Non-Disruptive add-on lets you personalize the UX

8. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Non-Disruptive add-on lets you personalize the UX

9. Flavor creation process

10. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
Before you start using Personas, understand the process
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Identify
Processes
Simplify
Processes
Analyze Data
Requirements
Build Screens
Using Personas
Automate Where
Appropriate

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It takes a team to deliver a successful Personas project
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Business
process
expertise
Design
skills
Personas
knowledge

12. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
Process
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Discover Design Develop
Effective
Task Flow

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Process
Discover
Determine who, why, task triggers, task steps, fields, and issues
 Kick off meeting to determine roles, key tasks, number and scheduling of participants
 Remote interviews with end users
 Review session with end users
Output: Wireframes and client validated ‘Journey map’ includes existing screen flow and issues
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Discover Design Develop

14. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
Process
Design
Design screens that resolve customer issue with elegance as design goal
 SAP designers create preliminary solutions and validates with SAP business and technical experts
 SAP team and customer iterate on designed solution
 Shell signs off on design
Output: Wireframes, Visual Design and Journey Map
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Discover Design Develop

15. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
Wireframes
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Prototyping

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Wireframes
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

17. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 17
Process
Develop
SAP technical team implements the solution
 SAP project team and Shell implement the agreed design proposal in SAP Screen Personas
 Shell validates implementation
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Discover Design Develop

18. Building screens
 Global settings
 Visual elements
 Merging tabs
 Basic scripting
 Table operations

19. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 19
Set the look and feel for all screens at one time
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

20. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 20
Edit mode lets you modify individual screens
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

21. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 21
Visual enhancements improve usability
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

22. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 22
Merge information from different tabs onto a single screen
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

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Scripting improves user productivity
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

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Control the properties of any screen element
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

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Table operations make finding information easier
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

26. System administration

27. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 27
Administrative settings give you complete control
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

28. Business value

29. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 29
Business User
Productivity
Cost of
Personalization
User
Satisfaction
Training
Time
SAP Screen Personas enhances ERP usability
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value

30. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 30
Calculate the return for your business scenarios
1
History
2
Architecture
3
Develop. Process
4
Building Screens
5
System Admin
6
Business Value
Improve user productivity
 Number of users
 % time spent on data entry
 Per user annual salary
 Improvement range: 30-60%
Increase data quality
 Number of data entry errors
annually
 Average cost to correct each error
 Improvement range: 10-30%
Reduce cost of screen
personalization
 Number screens modified per
year
 Average cost per screen
 Improvement range: 60-80%
Decrease training costs
 Number of users
 % trained annually
 Training cost per user
 Improvement range: 40-60%

31. Additional information

32. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 32
Further Information
SAP Public Web
SAP Screen Personas website:
http://www.sapscreenpersonas.com
Fact Sheet:
http://wiki.scn.sap.com/wiki/download/attachments/298682098/SAP%20Screen%20Personas%20inf
ormation%20sheet%2024690_IS_24690_en.pdf
Customer facing presentation:
http://www.slideshare.net/peterspielvogel/sap-screen-personas20overviewaugust2013
Watch SAP TechEd Online
www.sapteched.com/online

33. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 33
Further Information
SAP Education and Certification Opportunities
RKT Learning Map for SAP Screen Personas 2.0:
http://service.sap.com/~form/sapnet?_SHORTKEY=01100035870000762784&
How-to-instructions:
http://goo.gl/Y8I1s
Intro:
http://www.youtube.com/watch?v=gquHYSGHol8
Basic Scripting:
http://www.youtube.com/watch?v=tpMdktziC_8
Product tour:
http://www.youtube.com/watch?v=h5ABusVy9I4

34. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 34
Further Information
SAP Education and Learning Opportunities
Make SAP ERP Beautiful with SAP Screen Personas:
http://scn.sap.com/community/gui/blog/2013/03/05/qa-transcript-from-sap-screen-personas-webinar-1
Streamline Quote to Cash Process with SAP Screen Personas:
http://scn.sap.com/community/gui/blog/2013/03/09/qa-transcript-from-sap-screen-personas-webinar-2
Planning, deploying, and managing Personas in your SAP environment:
http://scn.sap.com/community/gui/blog/2013/03/18/qa-transcript-from-sap-screen-personas-webinar-3
How to improve master data quality with SAP Screen Personas:
http://scn.sap.com/community/gui/blog/2013/04/09/qa-transcript-from-sap-screen-personas-webinar-4
Varian Medical Improves Sales and Distribution with SAP:
http://scn.sap.com/community/gui/blog/2013/05/02/qa-transcript-from-sap-screen-personas-webinar-5

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Thank You!
www.sapscreenpersonas.com

37. Feedback
Please complete your session evaluation for CD108.
Contact information: sylvia.barnard@sap.com, tobias.queck@sap.com
sebastian.steinhauer@sap.com, peter.spielvogel@sap.com, vinayak.kini.m@sap.com
Thanks for attending this SAP TechEd session.

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