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Van Oakes - How to Run a Successful Giveaway Campaign

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Van Oakes, giveaway guru, discusses his strategy on how to use Facebook ads and influencers to run a highly profitable giveaway campaign.

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Van Oakes - How to Run a Successful Giveaway Campaign

  1. 1. Van Oakes VAN OAKES FACEBOOK MARKETING
  2. 2. SETUP OF BUSINESS MANAGER ● AT LEAST 2 AD ACCOUNTS ● MULTIPLE FORMS OF PAYMENT ● CONNECT BOTH FB AND IG PAGES ● VERIFY ALL PIXEL EVENTS ARE FIRING ● UPLOAD CATALOG
  3. 3. CUSTOM AUDIENCES TO TARGET WITH ADS ● CUSTOMER FILE ○ MUST PROVE YOU OWN THESE CUSTOMERS ● WEBSITE TRAFFIC ○ ACTIONS TAKEN ON YOUR SITE ● APP ○ ACCESSED YOUR APP ● OFFLINE ACTIVITY ○ MAY HAVE VISITED YOUR PHYSICAL STORE AND PURCHASED ● ENGAGEMENT ○ PEOPLE WHO HAVE ENGAGED ON YOUR FB OR IG
  4. 4. STEP 1 – FIND A PRODUCT WITH MARGINS TO RUN A GIVEAWAY • 300% margin • Product ($5) • Paid Traffic ($5) • Giveaway Cost ($5) • Influencer Commission ($5) • Additional Promotion ($5) TOTAL = $25AOV - $55 LTV - $125 PROFIT - $100
  5. 5. STEP 2 – ESTABLISH A GIVEAWAY • Know your niche! • 5 W’s • Who • What • Where • When • WHY!!! (by far the most important) • What excited YOUR consumer? • Have a clear start and end date
  6. 6. STEP 3 – SET UP WEBSITE FOR THE GIVEAWAY • K.I.S.S. (keep it simple stupid) • 6th grade reading level (11 year old) • Giveaway needs to be front and center • Consistency is crucial
  7. 7. STEP 4 – FIND THE CORRECT INFLUENCER • It’s not about followers! • Engagement Rate • Less than 1% - Low • 1%-3% - Avg • 3%-6% - Good • 6%+ - Great • Shoot for over 4% • Clouthq.com or a screenshot of insites
  8. 8. STEP 5 – SET UP INFLUENCER DEAL • 3 types of deals • Pay Per Post • Revenue Share • Ownership *Higher quality content when payout is performance based (8-12% REV SHARE)
  9. 9. STEP 6 – Request Access • Don’t ask for access to their page! • Explain how this will benefit them • TIME • WORK • FACEBOOK • MONEY How to do: go into business manager>business settings>pages>add page>request access
  10. 10. STEP 7 – LAUNCH MAIN CAMPAIGN • From your brands page • Jaw dropper • 5 second hook • Spark a discussion • Broad targeting • Influencer share
  11. 11. STEP 7 – LAUNCH MAIN CAMPAIGN • -PPE Video @ 25% of Ad Spend • -Video Views @ 50% of Ad Spend (trying to collect an audience) • -Conversions @ 25% of Ad Spend budget • -Influencer Share Ad • (SHARING POST IDs IS VITAL!)
  12. 12. STEP 8 – INFLUENCER CAMPAIGN • Raw vertical selfie video • Under 60 seconds • Ask a question • Influencer with your product • Giveaway – product – giveaway • 10 Sec swipe up video
  13. 13. STEP 8 – INFLUENCER CAMPAIGN - Conversions Objective @ 50% budget - Video View Objective @ 25% budget - PPE @ 25% budget - SHARING POST IDS IS VITAL - You want the engagement on the post - Monitor comments - Target custom audiences from shared post. - 95% VV, 75% VV, 50% VV, and LLA of them all - Broaden your targeting - Heavy D doesnt just do trucks. He does UTV and motorcycles. So target that - Influencer story w/ swipe up. - 2 or 3 stories long with swipe up on all
  14. 14. STEP 9 – BLOW OUT CAMPAIGN • Same style video from influencer • 1 week campaign • New incentive • Everyone gets a physical prize • Clear end date 2 Things: • Pushes on the fence buyers to purchase • Pushes people already entered to enter again!
  15. 15. STEP 9 – BLOW OUT CAMPAIGN • Where you see your best ROAS • Retargeting Ad Account • Dynamic Ad - VC- 2,7,14,30 Days - ATC- 2,7,14,30 Days - PUR- 45 Days w/o PUR in 3 Days - Engage w/ insta w/o PUR - Engage w/ FB w/o PUR - Engage w/ post w/o PUR
  16. 16. Results: Last 4 days: • $144,075 spent FB • $797,481 conversions • 5.5x ROAS $1,296,544 Sales
  17. 17. Results: Last Day: • $48,684 spent • $232,197 conversions • 4.8 ROAS $447,055 Sales
  18. 18. STEP 10 – SHOW THE WINNERS • Instant gratification • Buyers remorse • Shipping times • Return customers
  19. 19. OVERVIEW 1. Find a product 2. Establish a giveaway 3. Set up website for the giveaway 4. Find the correct influencer 5. Set up influencer deal 6. Request page access 7. Launch main campaign 8. Influencer campaign 9. Blow out campaign 10.Show the winner
  20. 20. Thank You! Van Oakes @itsyourboyvan FB: van.oakes van@sellerz.com

Van Oakes, giveaway guru, discusses his strategy on how to use Facebook ads and influencers to run a highly profitable giveaway campaign.

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