In this expert slide deck, Akvile DeFazio teaches us the basics and the tricks to successful Facebook video ads.

1. Set Your Metrics In
Motion with
Facebook Video Ads
By Akvile DeFazio
Stukent Expert Session

2. Our
Agenda
Why Use Video?
Goals
Tactics for Success:
 Brevity
 Captions
 Design
Equipment
Tools: Video Editing Apps
@AkvileDeFazio | #Stukent

3. Why Use Video?
 Stand out among the stillness
of the News Feed
 Higher engagement rates
 Smaller attention commitment
for users
 Impactful and memorable
 Receive 10-30% more views
@AkvileDeFazio | #Stukent

4. @AkvileDeFazio | #Stukent

5. 95%
Viewers retain 95%
of a message when they
view it in a video
compared to 10%
when they read it in text.
– Invisia
@AkvileDeFazio | #Stukent

6. 85%
Visitors who view product
videos are 85% more
likely to buy than visitors
who do not.
– Internet Retailer
@AkvileDeFazio | #Stukent

7. 59%
59% of executives
would rather watch video
than read text.
– Forbes
@AkvileDeFazio | #Stukent

8. What Are Your Goals?
Awareness
 Brand Awareness
 Reach
Consideration
 Traffic
 App Installs
 Video Views
 Lead Generation
 Post Engagement
 Page Likes
 Event Responses
 Messages
Conversion
 Conversions
 Store Visits
@AkvileDeFazio | #Stukent

9. Tactics For Success
Brevity Captions Design
@AkvileDeFazio | #Stukent

10. Brevity

11. Brevity
 Keep it short.
 Facebook Video Length Maximum:
240 Minutes
 Instagram Video Length Maximum:
60 seconds
 Put your best foot forward in the first
10 seconds.
@AkvileDeFazio | #Stukent

12. Captions

13. 85% of Facebook
videos are watched
without sound.
- DigiDay
@AkvileDeFazio | #Stukent

14. Is your video telling the story
visually, textually, and
acoustically?

15. Captions
@AkvileDeFazio | #Stukent

16. @AkvileDeFazio | #Stukent

17. Go Beyond The Caption
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18. “Think like a silent film artist.” – AdEspresso
@AkvileDeFazio | #Stukent

19. Design

20. • Highly-produced in appearance
• Low-cost and low-effort in execution
Use simple effects such as:
 Overlay text
 Slow motion
 Time-lapse
 Stop motion
 Cinemagraphs
Design
@AkvileDeFazio | #Stukent

21. Slide courtesy of Flixel
@AkvileDeFazio | #Stukent

22. @AkvileDeFazio | #Stukent

23. @AkvileDeFazio | #Stukent

24. @AkvileDeFazio | #Stukent

25. @AkvileDeFazio | #Stukent

26. @AkvileDeFazio | #Stukent

27. Equipment: What You Will Need
Equipment:
 Your phone
 Go-Pro
Area:
 Wall
 Table
 Table Cloth
 Clean and distraction-free space
 Environment where your product or service can
be seen in use
Lighting:
 Natural or artificial
@AkvileDeFazio | #Stukent

28. Tools: Video Editing Apps
Boomerang
FilmoraGO
Stop Motion
Studio
Hyperlapse
InShot
Quik
iMovie
Legend VidLab
Flixel
@AkvileDeFazio | #Stukent

29. Recap:
Brevity Captions Design
@AkvileDeFazio | #Stukent

30. 52%
52% of consumers say
that watching product
videos makes them more
confident in online
purchase decisions
– Invodo
@AkvileDeFazio | #Stukent

31. @AkvileDeFazio | #Stukent

32. Akvile DeFazio
President and Social Media Advertising Specialist
Thank You!
Questions?
@AkvileDeFazio
AKvertise.com