Lydia Chen Shah presents 5 amazing projects to drive student engagement

1. 5 In-Class Projects to Drive
Student Engagement
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LYDIA CHEN SHAH
MARKETING PROFESSOR
- CAL POLY POMONA
@LCShah @lydiachen

2. Considerations
Pick something fun and/or relatable
● Top of the funnel
Build on previous activities
● Push students to connect dots
Use live examples
● Involve them + evaluate together
LYDIA CHEN SHAH
@LCShah @lydiachen
#StukentDS19

3. Landing Page Analysis
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LYDIA CHEN SHAH
@LCShah @lydiachen

4. Analytics via Google Trends
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LYDIA CHEN SHAH
@LCShah @lydiachen

5. Paid Search Ad Copy
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LYDIA CHEN SHAH
@LCShah @lydiachen
● Create 2 ads that align with
keywords
● Consider unique value prop, an
offer, and what appeals to the
audience
● Stay within character limitations
● Include at least 1 keyword
● CTA

6. Content Marketing Research
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LYDIA CHEN SHAH
@LCShah @lydiachen
● What forums exist
● What content do users like to generate
for #_____ and related hashtags or
keywords
● What do people search for
● What people say, positive or negative,
about competitors
● Other methods?

7. #Instafamous Influencer
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LYDIA CHEN SHAH
@LCShah @lydiachen

8. They Care that You Care
Level set
● Bring them together
Provide feedback
● Use the practice bubble
Have fun ⭐
● Share your passion
LYDIA CHEN SHAH
@LCShah @lydiachen
#StukentDS19

9. Thank you!
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LYDIA CHEN SHAH
@LCShah @lydiachen