The document provides an assignment to analyze three well-known companies based on the 4 P's of marketing - product, price, placement, and promotion. It includes an example analysis of Starbucks and cites sources for each of the 4 P's described. Students are instructed to pick three companies and provide a similar level of detail on the 4 P's for each, including three citations per company sourced from company websites, CNBC, Bloomberg, Fortune, or Forbes.

1. Assignment: Pick three well-known companies and describe their...
Assignment: Pick three well-known companies and describe their strategy as it relates to
each of the 4 P's of marketing.
Please use the below example to see the level of detail we are looking for. Also, use three
citations for each company so that I know where you got the information. The company's
website is a great place to start. Look for the "Media" or "Press Releases" or "Investor
Relations" sections. Those are often loaded with info about the company. Sites like CNBC,
Bloomberg, Fortune, and Forbes are also great places to find info - although sometimes
articles are locked on those sites.
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EXAMPLE
Starbucks
PRODUCT: Premium coffee drinks that can be customized in an endless variety of ways.
Hot coffees, cold brews, teas, and refreshers. Other products include pastries, sandwiches,
prepackaged salads, prepackaged drinks, and Evolution juices. Warm coffee house
environment with music. Starbucks plans to spend $450 million to revamp cafes with better
equipment so that drink making can be simpler for baristas and faster for customers.
PRICING: Premium pricing, several times higher than a standard cup of coffee at McDonalds
(although McCafe does offer higher priced coffees that compete with Starbucks). Higher
prices can be charged because of the quality of the product, the option to customize the
product (which makes it personal), and the inviting environment.
PLACEMENT: Initially all product was distributed through company stores that are
strategically located in high traffic areas. Nearly 35,000 stores globally and continuing to
grow. Then they expanded to licensed outlets within grocery stores and airports. Beyond
their stores, they distribute packaged products, such as bottled Frappuccino coffee drinks,
through grocery stores and convenient stores.
PROMOTION: Early in its history, Starbucks almost entirely utilized word of mouth and
good public relations. Instead of investing in traditional advertising, Starbucks invested in
highly visible locations, a large quantity of stores, strategic partnerships (like having their
coffee on airplanes), and wide distribution of packaged products in grocery and
convenience stores. Together, those factors kept Starbucks front and center in the public's
awareness and it has allowed them to organically become a part of our culture. In recent
years, they have expanded advertising via television, newspaper and magazine ads, as well
focusing big on digital marketing. They also utilize promotions within their app to sell

2. product. They now have over 20 million rewards members who can pay using their mobile
app and receive customized offers based on their purchase history.
Citations:
https://stories.starbucks.com/press/2022/starbucks-enters-new-era-of-growth-driven-
by-an-unparalleled-reinvention-plan/Links to an external site.
https://www.bloomberg.com/news/articles/2022-09-13/starbucks-is-spending-450-
million-more-to-revamp-its-north-american-cafesLinks to an external site.
https://www.cnbc.com/2022/09/13/starbucks-projects-long-term-earnings-revenue-
growth-in-double-digits-as-it-implements-new-strategy.htmlLinks to an external site.
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Please remember to follow this process for 3 different companies. Be as complete as
possible to earn maximum points. Be sure to have three citations for EACH company.