1. OneofourConventions

2. Meeting of 16 April, 2010 Conference hall”Orofino” Confindustria, Pescara 5 pm.

3. Speaker Dr. Andrea Zallocco International Office of Economy since 1978 Title: “World Economy: what trends?” Administrative office telephone: +39 085 54513 a.t. e-mail: studiozallocco@hotmail.it Dr. OlenaFedyna Bruxelles, Cite Nouvelle – Belgium

4. Index 1)Introduction 2)Paradoxes as economic interpretation 3)Text Advertising Marcheting Esponenziale(Trademark) 4)Seigniorage 5)The case of Greece 6)Remedies for a sickEurope 7)Opinion 8)Mottos and bibliography

5. Introduction As initial premise I will give my heartfelt thanks to all speakers and guests to attend, hopefully with pleasure and interest, that, what else does not want to be a cultured conversation with a desirable next acceptable debate. Eschewing personally disquisitions professors and presuppositional I first duty in this Assizes remember some of my happy meetings of acculturation, had during my travels around the world, alas, always and only for work and study. In fact, to be a good economist should have a worldview, a profound understanding of the human spirit and sense of time and the changes that this entails. I remember with great pleasure and an acknowledgment of some conversations several years ago by the economist and undisputed guru Peter Druker world of management, with the economist and Nobel laureate Modigliani and also the unforgettable teachings of sociologist Paul Semama whose texts have deeply influenced my thinking. Especially his text entitled "The key words to read and produce events. Later in these meetings and teachings was born my passion for economic research and specifically for research and study of semiotics economics and management. You all know what it is but as a Catholic I must point out that the founder of semiology was St. Augustine.

6. Paradoxes, how to interpret the economy That said we are the subject of our dispute. Stating at the outset that any conference, book, conversation or statement must still be read between the lines with what St. Paul called the spirit and the letter included with the four senses of reading is true, literal, historical, anagogical, allegorical. This is especially true for my typical use of provocative cultural and economic paradoxes that serve to undermine the false certainties of thought and acquiesce dominant relativist. Paradoxes from the greekpara (v) doxa (opinion) are a way of language and expression, and the logic to induce cryptic interpretations and lively debate. The most famous economic paradox goes back to the time of Peter the Great and the real case of the casino in St. Petersburg solved by Bernoulli in 1713.Showing that the economy is a non-science and economists themselves have also completely wrong to ridicule the pretensions of rationality. The Californian economist RicardEasterling elaborated the paradox of happiness (dear to the First Amendment of the U.S. Constitution) which says: the greater the individual's income and the happiness goes down.In fact, the only happiness which is happiness follow natural preached by Dante Alighieri, and not utilitarian. Moreover, happiness must be guaranteed by the civil power and not the spiritual power as unfortunately demand in certain sectors of the Catholic Church.

7. To speak today to the global economy and its trends, knowingly and with freedom of thought, must necessarily be outside the circuits and excellent predominant, the something I've always wanted and knowingly and strongly believe me, sometimes alleged . It is often very trendy mix and reset the theories and practices, numbers, statistics and forecasts without ever stating what we think or what you know or at least working on what can be written in any manual of classical economics. Diatribe example of Keynes with the monetarist theories of Fisher of the credit crunch and depression and so on. Today there is much talk of crisis, but he rarely explains the etiology. It 's a bit like explaining inflation, everybody talks about, but we all know what any student of economics has never been able to understand its source. Moreover, no response has ever come from economics to classical economic specific allegations of Ezra Pound and the same Auriti. Returning to us, the current world crisis where it comes from and where it goes? The signs global economic and political for years under the eyes of all would be tedious to list them, missing only the key to decode them. More axiom that nobody has a crystal ball to predict the future we can do is try to scramble puzzles. In the business world has long been in place a gigantic clash of strong powers of all kinds, including of course the financial sector, especially because this sort of globalization after the fall of the Berlin Wall. The United Europe strongly supported by Pope John Paul II for the evangelization of Europe dechristianized was achieved by political means and in this case John Paul II rested flush twice and tied Germany to Koll. Today this pernicious fornication between civil authority and spiritual power was turned against the Church as a boomerang and not only Germany today holds the fate of the euro and Italy. In fact, the Wolf that prevents the path of the first canto of Dante is the cause and Virgil is the solution.

8. The text editing, Marcheting Esponenziale© My publishing text semiotics economic and managerial entitled MARCHETING EXPONENTIAL based on concept-DIFFERENCE Differance of logical and Grammatology French DERRIDA through the theories of de Saussure and never through structuralism, comes to the economic value of the word and through neurolinguistic to semiotics and economic management. In the text I argue that in a capitalist society of marketing or finance is finance pure exponential. Finance exponential moving through time and space goods and services, ideas, but also promotes itself. With the implications that we can well imagine. A director of a famous multinational company, which for obvious reasons do not make a name, I oppose is the first time I hear him say. I replied curtly: try to invest 30 million euros in advertising calculating returns and then see if the marketing and finance or not! Semiotics leads us by the hand to reverse the signs of the times that we live and intellectual curiosity would add that the word in greek means MIRACLE SIGN.

9. Seigniorage The June 4, 1963 the first president and now the only Catholic in the history of the United States of America, Kennedy signed an executive order that removed the Federal Reserve's monopoly on printing money, in whole Kennedy put banknotes into circulation to 4.3 billion dollars, shortly after Kennedy's assassination executive order fell into disuse. The legislature is currently require international central banks to create money is cash that book and obviously we are talking here of duty sir. Who knows the mechanisms of seigniorage it certainly includes the effects devastating. Consider that to print a 500-euro note takes only 30 cents and knowing that this bill is no longer tied to the value of gold, or is no longer convertible this means that the ECB and Federal Reserve can influence the economic decisions and policies of nations. I note that in Italy unlike many European countries was never held a referendum to approve entry into Euroland. Many of you may recall the controversy between the late Mr Duisenberg and Tremonti, when it sought to replace the 1 and 2 euro coins with notes of equal value. This is because the premium between coins and paper is very different, absolutely psychological effect! Well, these considerations remains to be done and ask whether the money is a commodity itself.

10. The case of Greece The Greek government bonds lost ground taking the differential with the German Bund and the highest since July raising the fear that foreign investors could decide to bring their money to safer places. The thermometer fever in Athens, weak link in the euro zone, is a spread reached 170 basis points, the highest point last July 14, 2009: the differential is increased by another 13 points after reaching a rate of 4.98 percent compared to 3.27% of the German Bund, a new pit for the greek treasure thus forced to pay a premium to avoid the risk of having deserted the auction. The problem is that the deficit for 2009 increased to 12.7% the highest in the EU after the Irish government and the Socialist George Papandreau announced want to reduce to 9.8%. No denying that the nodes are always to the fore, the European Commission has opened an excessive deficit procedure and asked the Council to send a warning to Athens using art. 104.8 of the Maastricht Treaty, a procedure used only twice in the past: in 2006 for Germany and 2004 for Greece itself. The current exposure of banks in France, Germany and Italy against Greece amounted, according to official figures, 122 billion dollars.

11. In a disputed monetary policy where the ECB is keen to reduce liquidity in circulation, the Greek situation also weighs on banks.Now Greece is at a crossroads: either boost the economy by increasing government spending, while the other must reduce the budget deficit to restore confidence to investors. And 'these days the news that Papandreau warned Europe that the country risks bankruptcy. The ECB's response in these recent days is a European shield to Athens with a loan of 30 billion euros that Germany wants, unlike other countries, the rate of 5%. Currently, Greece has refused thanks. Germany with an external surplus than China prevents the euro to be more livable for all. The case of Greece may soon have a domino effect on other countries in Euroland.

12. Remedies for a sick Europe But down the evils, such remedies? Comes to my memory the economic policy practiced by the Catholic Portuguese statesman Salazar, who zeroed in brief public debt of the nation, comes to my mind the Philips curve that low inflation is high unemployment, then comes to my memory, a question I had long ago, a banker, the question was going to win the dollar or the euro? I replied by semiologist: take a 50 euro note and take a $ 50 note on that $ 50 is the portrait of an eminent American and the words, "we trust in God", on the 50 euro there is nothing. Give the answer alone, I said. Today, Europe is experiencing a period of serious and deep economic crisis, political, social and religious. Europe today is what was Nabonidus in Babylon, the land of displaced people there with a deep depression of various nationalities, with a pernicious admixture between what is civil and economic power with what is purely spiritual power, as we saw in previous steps. The false economic and financial solidarity is the face of false humanism that misleads the essence of Christianity is the deception of our time and is governed by Germany. Everyone expected in Europe, with the false hope induced by financial strength, and through the unity of Europe and the advent of the euro would come peace, justice a world without war, brotherhood, solidarity, a kind of artificial paradise, arrived exactly the opposite: wars, as in Yugoslavia, all kinds of injustice, intolerance, greed for money. In Europe, we end the hell of relativism and false humanism much deprecated by Benedict XVI.

13. Remedies for a sick Europe We are the paradox that has been lawfully convicted, according to Italian law, to kick a dog while it is permissible to kill a human being through abortion. But I will venture a prediction, in short everything change, Europe is destined to crumble as well as the euro, nations will be independent again, Europe will return to the Christian Church and rebuilt in the Spirit. Today it seems impossible but bet a cup of coffee is cheap and we will have the proof next year. For now we mention that it is not by chance that Pope Benedict XVI is transversely and directly attacked by civil and economic power, by inference, innuendo, ridicule of the media of all kinds, not a chance that our country is under the yoke of the ECB. Nothing is random, but everything is causal

14. Opinion Wanting hours pleasantly conclude this brief history with a touch of humor to give an answer tam tam continuous media and government on the false issue of saving money. I remember that the aim to have a beautiful silhouette, so dear to our wives and that means essentially be thin, comes from the notorious French finance minister, Etienne de Silhouette, minister under Louis XV who starved the people and the king himself with cuts expenses and his notorious avarice. Thank you for giving me and listened patiently endured and I invite you now to the debate.

15. Mottos Carl Philipp Gottlieb von Clausewitz OF WAR As regards the deduction of the effects of cases presents a difficult problem: you do not know all the real causes.

16. Peter Druker MANAGEMENT Mondadori In all recorded history there has not one economist who has Been Had To Worry About Where the next meal Would Come From.

17. Money is around me but not inside me Seneca

18. I can do little by myself Christ and Me can almost everything. Me, Christ and money can all.St. Teresa of Avila

19. The spiritual power to save the souls of the rich and not caring too much for the poor - to those responsible for taking care of the civil power - the pauperism not lead anywhereAnonymous

20. KARL POPPER "Television has replaced the voice of God" Poor teacher television series books Marsilio Editore Reset

21. Bibliography MODIGLIANIL’impegno Civile di un economista – Einaudi AAVVRudolph CarnapEpistemiologia, filosofia della scienza, filologia del linguaggio, Clueb Editore, Bologna MaffeoPantaleoniIl principe degli economisti italiani, Polistampa, a cura di Niccolò Giecoli ROLAND BARTHESL’avventura semiologica, Einaudi FERDIAND DE SAUSSUREDalla linguistica alla semiologia

22. Andrea Zallocco©Marcheting Esponenziale – TrademarkSemiologia Economica e Manageriale - editionMottoErigat in Babilogia Cyri imperatoriam aquila