Conspicuous CBM Brand Development Mood Boards
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The birth of the Conspicuous CBM brand from Exesios in Stoke - January 2010
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Conspicuous CBM Brand Development Mood Boards
- 1. helpful consulting growth & change strategic guidance mentor coach team building success management experienced organised methological professional trustworthy global performance innovative responsible international Company ethos Designedbyexesios.co.uk©2010
- 3. Existing logo’s TRENDS Initials Grey Effects Abstract shapes Bright colours Designedbyexesios.co.uk©2010
- 4. Existing logo’s Use of symbolic shapes i.e the Da vinci logo uses encryptic shapes Designedbyexesios.co.uk©2010
- 5. Existing websites clear informative easy to navigate bright colour use symbolic imagery / business photos Designedbyexesios.co.uk©2010
- 6. Existing websites too busy plain use of traditional colours i.e red and blue mix of colour use for copy Designedbyexesios.co.uk©2010
- 7. Stuart’s Colour Me Beautiful chart Colour Analysis Colour Combinations Designedbyexesios.co.uk©2010
- 8. Imagery Images used by various companies vary from the quite modern and abstract to the basic and traditional ‘business people’ photography. Some companies have used symbolic references such as the red ball in a group of black balls to emphasise ‘standing out from the crowd’. Designedbyexesios.co.uk©2010
- 9. Existing Company Names With the use of a companies’ initials becoming traditional, various companies have started to become more creative with their choice of names. This grabs the clients attention and the company diiferentiates itself from other competitors. Animal names Colour names Inspirational words Symbolic names Shapes Unusual words Play on words Slang words Two words combined Fruit Foreign words Designedbyexesios.co.uk©2010
- 10. IMac Influence EFFECTS COLOURFUL SHEEN CONTEMPORARY VECTOR SHINY FUN INNOVATIVE MINIMAL CLEAN AMAZING VISUALLY APPEALING MUST HAVE POWERFUL ICONIC STYLISH FUNCTIONAL Designedbyexesios.co.uk©2010
- 12. CACTUS (WIKIPEDIA RESEARCH) USE AS A METAPHORICAL REFERENCE Inspiration for names Echinocactus Grusonii Golden Barrel Cactus or Mother In-law’s Cushion easy to grow and relatively fast growing can gather in clusters Unusual and distinctive plants, which are adapted to extremely arid and/or semi-arid hot environments... They show a wide range of anatomical and physiological features which conserve water. They have spiky spines so predators don’t hurt them Seed formation is very prolific, and the fruits are mostly fleshy, pleasant tasting and conspicuously coloured. Goats, birds, ants, mice and bats contribute significantly to the spreading of the seeds. Because of the plants’ high water-retention ability, detached parts of the plant can survive for long periods and are able to grow new roots anywhere on the plant body. Provide food for other organisations, hense creating environments for their seeds to reproduce Mature / Established Soak up water / info Designedbyexesios.co.uk©2010
- 13. bright colours interesting shapes metaphorical reference Research inspiration: cactus Designedbyexesios.co.uk©2010
- 17. CONSPICUOUS CONSULTING Designs C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T Designedbyexesios.co.uk©2010
- 20. Designs C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T Designedbyexesios.co.uk©2010
- 21. C O N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t Designs Designedbyexesios.co.uk©2010
- 22. C O N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t Designs C O N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t Designedbyexesios.co.uk©2010
- 23. C O N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t C O N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t Designs Designedbyexesios.co.uk©2010
- 24. C N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t C N S P I C U O U Sd i s t i n c t i v e b u s i n e s s m a n a g e m e n t Designs Designedbyexesios.co.uk©2010
- 25. C N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t C O N S P I C U O U Sc l e a r b u s i n e s s m a n a g e m e n t Designs Designedbyexesios.co.uk©2010
- 26. Name ideas Response cultivate consult the consult guru cradle consult opportune high skies consultancy the consult cushion golden barrel consultancy flying colours consultancy bear fruit consultancy astute●tancy distinctancy Designedbyexesios.co.uk©2010
- 28. C L E A R B U S I N E S S M A N A G E M E N T C O N S P I C U O U S 62, 63, 64 C L E A R B U S I N E S S M A N A G E M E N T C O N S P I C U O U S C L E A R B U S I N E S S M A N A G E M E N T C O N S P I C U O U S Designedbyexesios.co.uk©2010