SlideShare uma empresa Scribd logo

Using the business model canvas to align marketing with business objectives

•
•
Stuart G Hall (stuartgh)
Stuart G Hall (stuartgh)

Proven approach to growth hacking your business to simplify and focus efforts for growth.

Negócios
1 de 4
Baixar para ler offline
Align marketing and overall business plan to identify areas for growth
 Aim: to align the marketing and overall business plan to identify areas for growth  Result: to deliver what you need to help grow the business  Co-create: by discussing this with you, you will be clearer on what marketing can deliver
Using the business model canvas to align marketing with business objectives
Using the business model canvas to align marketing with business objectives

Recomendados

Integrating an Effective Marketing Plan
Integrating an Effective Marketing PlanIntegrating an Effective Marketing Plan
Integrating an Effective Marketing PlanMarket Integrations | Marketing Development & Management
 
Cadburys revised marketing campaign
Cadburys revised marketing campaignCadburys revised marketing campaign
Cadburys revised marketing campaignLeonard Mellefont
 
Sales Transformation: A Practical Checklist
Sales Transformation: A Practical ChecklistSales Transformation: A Practical Checklist
Sales Transformation: A Practical ChecklistDSG Consulting
 
Social Media Goals
Social Media GoalsSocial Media Goals
Social Media GoalsPrakash Chalikandi
 
Developing Marketing Plan
Developing Marketing PlanDeveloping Marketing Plan
Developing Marketing PlanBlue Dress® Internet Marketing
 
Communications Planning for Non Handout
Communications Planning for Non HandoutCommunications Planning for Non Handout
Communications Planning for Non HandoutLibbie Hough
 
Slide share effective pr
Slide share effective prSlide share effective pr
Slide share effective prKaren Lambert
 
3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodle3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodleMissHowardHA
 

Recomendados

Integrating an Effective Marketing Plan
Integrating an Effective Marketing PlanIntegrating an Effective Marketing Plan
Integrating an Effective Marketing PlanMarket Integrations | Marketing Development & Management
 
Cadburys revised marketing campaign
Cadburys revised marketing campaignCadburys revised marketing campaign
Cadburys revised marketing campaignLeonard Mellefont
 
Sales Transformation: A Practical Checklist
Sales Transformation: A Practical ChecklistSales Transformation: A Practical Checklist
Sales Transformation: A Practical ChecklistDSG Consulting
 
Social Media Goals
Social Media GoalsSocial Media Goals
Social Media GoalsPrakash Chalikandi
 
Developing Marketing Plan
Developing Marketing PlanDeveloping Marketing Plan
Developing Marketing PlanBlue Dress® Internet Marketing
 
Communications Planning for Non Handout
Communications Planning for Non HandoutCommunications Planning for Non Handout
Communications Planning for Non HandoutLibbie Hough
 
Slide share effective pr
Slide share effective prSlide share effective pr
Slide share effective prKaren Lambert
 
3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodle3.10 developing marketing plans - moodle
3.10 developing marketing plans - moodleMissHowardHA
 
Marketing plan structure
Marketing plan structureMarketing plan structure
Marketing plan structureHumberto Serrano
 
Strategy: Content Engine
Strategy: Content Engine Strategy: Content Engine
Strategy: Content Engine Bryn Foweather
 
Marketingplantips
MarketingplantipsMarketingplantips
Marketingplantipsebsco
 
Digital EDGEucation autumn - thinking beyond your blog
Digital EDGEucation autumn - thinking beyond your blogDigital EDGEucation autumn - thinking beyond your blog
Digital EDGEucation autumn - thinking beyond your blog4Ps Marketing
 
The Benefits of having a Marketing Plan
The Benefits of having a Marketing PlanThe Benefits of having a Marketing Plan
The Benefits of having a Marketing PlandiannaGreford
 
How to Set Marketing Goals [+ 30 examples]
How to Set Marketing Goals [+ 30 examples]How to Set Marketing Goals [+ 30 examples]
How to Set Marketing Goals [+ 30 examples]Beth Farris
 
Nine elements of a marketing plan
Nine elements of a marketing planNine elements of a marketing plan
Nine elements of a marketing planbizplancorner
 
Supply chain management 7
Supply chain management 7Supply chain management 7
Supply chain management 7BlairvgAr
 
Learn How to Create Marketing Plan
Learn How to Create Marketing PlanLearn How to Create Marketing Plan
Learn How to Create Marketing PlanDavid Stoffel
 
Social media strategy for higher education
Social media strategy for higher educationSocial media strategy for higher education
Social media strategy for higher educationASMA Insights for Academia
 
Goal setting and selling in 2015
Goal setting and selling in 2015Goal setting and selling in 2015
Goal setting and selling in 2015Christine O' Brien Inspirational Trainer/Entrepreneur
 
Whatisaplanner
WhatisaplannerWhatisaplanner
WhatisaplannerStéphanie Del Rey
 
Collaborative Marketing for Nonprofits
Collaborative Marketing for NonprofitsCollaborative Marketing for Nonprofits
Collaborative Marketing for Nonprofitsguest9deab89
 
brand marketing and market strategy
brand marketing and market strategybrand marketing and market strategy
brand marketing and market strategyRaviraj Kumar Gupta
 
5 steps to grow your business successfully
5 steps to grow your business successfully5 steps to grow your business successfully
5 steps to grow your business successfullyFirstWire Apps
 
Sales performance management and C-level goals
Sales performance management and C-level goalsSales performance management and C-level goals
Sales performance management and C-level goalsIBM Analytics
 
Corporate Presentation Equipe
Corporate Presentation EquipeCorporate Presentation Equipe
Corporate Presentation Equipeparmarhardik
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing PlanMarketing Empire
 
Advertising decision making
Advertising decision makingAdvertising decision making
Advertising decision makingSanthanaram Jayaram
 
Networking Advertising and marketing Ideas To Explode Your Business Growth
Networking Advertising and marketing Ideas To Explode Your Business GrowthNetworking Advertising and marketing Ideas To Explode Your Business Growth
Networking Advertising and marketing Ideas To Explode Your Business GrowthRoy Welch
 
The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
 

Mais conteúdo relacionado

Mais procurados

Strategy: Content Engine
Strategy: Content Engine Strategy: Content Engine
Strategy: Content Engine Bryn Foweather
 
Marketingplantips
MarketingplantipsMarketingplantips
Marketingplantipsebsco
 
Digital EDGEucation autumn - thinking beyond your blog
Digital EDGEucation autumn - thinking beyond your blogDigital EDGEucation autumn - thinking beyond your blog
Digital EDGEucation autumn - thinking beyond your blog4Ps Marketing
 
The Benefits of having a Marketing Plan
The Benefits of having a Marketing PlanThe Benefits of having a Marketing Plan
The Benefits of having a Marketing PlandiannaGreford
 
How to Set Marketing Goals [+ 30 examples]
How to Set Marketing Goals [+ 30 examples]How to Set Marketing Goals [+ 30 examples]
How to Set Marketing Goals [+ 30 examples]Beth Farris
 
Nine elements of a marketing plan
Nine elements of a marketing planNine elements of a marketing plan
Nine elements of a marketing planbizplancorner
 
Supply chain management 7
Supply chain management 7Supply chain management 7
Supply chain management 7BlairvgAr
 
Learn How to Create Marketing Plan
Learn How to Create Marketing PlanLearn How to Create Marketing Plan
Learn How to Create Marketing PlanDavid Stoffel
 
Collaborative Marketing for Nonprofits
Collaborative Marketing for NonprofitsCollaborative Marketing for Nonprofits
Collaborative Marketing for Nonprofitsguest9deab89
 
brand marketing and market strategy
brand marketing and market strategybrand marketing and market strategy
brand marketing and market strategyRaviraj Kumar Gupta
 
5 steps to grow your business successfully
5 steps to grow your business successfully5 steps to grow your business successfully
5 steps to grow your business successfullyFirstWire Apps
 
Sales performance management and C-level goals
Sales performance management and C-level goalsSales performance management and C-level goals
Sales performance management and C-level goalsIBM Analytics
 
Corporate Presentation Equipe
Corporate Presentation EquipeCorporate Presentation Equipe
Corporate Presentation Equipeparmarhardik
 
Networking Advertising and marketing Ideas To Explode Your Business Growth
Networking Advertising and marketing Ideas To Explode Your Business GrowthNetworking Advertising and marketing Ideas To Explode Your Business Growth
Networking Advertising and marketing Ideas To Explode Your Business GrowthRoy Welch
 

Mais procurados (20)

Marketing plan structure
Marketing plan structureMarketing plan structure
Marketing plan structure
 
Strategy: Content Engine
Strategy: Content Engine Strategy: Content Engine
Strategy: Content Engine
 
Marketingplantips
MarketingplantipsMarketingplantips
Marketingplantips
 
Digital EDGEucation autumn - thinking beyond your blog
Digital EDGEucation autumn - thinking beyond your blogDigital EDGEucation autumn - thinking beyond your blog
Digital EDGEucation autumn - thinking beyond your blog
 
The Benefits of having a Marketing Plan
The Benefits of having a Marketing PlanThe Benefits of having a Marketing Plan
The Benefits of having a Marketing Plan
 
How to Set Marketing Goals [+ 30 examples]
How to Set Marketing Goals [+ 30 examples]How to Set Marketing Goals [+ 30 examples]
How to Set Marketing Goals [+ 30 examples]
 
Nine elements of a marketing plan
Nine elements of a marketing planNine elements of a marketing plan
Nine elements of a marketing plan
 
Supply chain management 7
Supply chain management 7Supply chain management 7
Supply chain management 7
 
Learn How to Create Marketing Plan
Learn How to Create Marketing PlanLearn How to Create Marketing Plan
Learn How to Create Marketing Plan
 
Social media strategy for higher education
Social media strategy for higher educationSocial media strategy for higher education
Social media strategy for higher education
 
Goal setting and selling in 2015
Goal setting and selling in 2015Goal setting and selling in 2015
Goal setting and selling in 2015
 
Whatisaplanner
WhatisaplannerWhatisaplanner
Whatisaplanner
 
Collaborative Marketing for Nonprofits
Collaborative Marketing for NonprofitsCollaborative Marketing for Nonprofits
Collaborative Marketing for Nonprofits
 
brand marketing and market strategy
brand marketing and market strategybrand marketing and market strategy
brand marketing and market strategy
 
5 steps to grow your business successfully
5 steps to grow your business successfully5 steps to grow your business successfully
5 steps to grow your business successfully
 
Sales performance management and C-level goals
Sales performance management and C-level goalsSales performance management and C-level goals
Sales performance management and C-level goals
 
Corporate Presentation Equipe
Corporate Presentation EquipeCorporate Presentation Equipe
Corporate Presentation Equipe
 
Marketing Plan
Marketing PlanMarketing Plan
Marketing Plan
 
Advertising decision making
Advertising decision makingAdvertising decision making
Advertising decision making
 
Networking Advertising and marketing Ideas To Explode Your Business Growth
Networking Advertising and marketing Ideas To Explode Your Business GrowthNetworking Advertising and marketing Ideas To Explode Your Business Growth
Networking Advertising and marketing Ideas To Explode Your Business Growth
 

Destaque

The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)maditabalnco
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016Andrew Chen
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome EconomyHelge Tennø
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 

Destaque (6)

The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...The impact of innovation on travel and tourism industries (World Travel Marke...
The impact of innovation on travel and tourism industries (World Travel Marke...
 
Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)Reuters: Pictures of the Year 2016 (Part 2)
Reuters: Pictures of the Year 2016 (Part 2)
 
What's Next in Growth? 2016
What's Next in Growth? 2016What's Next in Growth? 2016
What's Next in Growth? 2016
 
The Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post FormatsThe Six Highest Performing B2B Blog Post Formats
The Six Highest Performing B2B Blog Post Formats
 
The Outcome Economy
The Outcome EconomyThe Outcome Economy
The Outcome Economy
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 

Último

Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 DelhiCall Girls in Delhi
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 

Último (20)

Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
9599632723 Top Call Girls in Delhi at your Door Step Available 24x7 Delhi
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 

Using the business model canvas to align marketing with business objectives

  • 1. Align marketing and overall business plan to identify areas for growth
  • 2.  Aim: to align the marketing and overall business plan to identify areas for growth  Result: to deliver what you need to help grow the business  Co-create: by discussing this with you, you will be clearer on what marketing can deliver