O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Grwotjh
By which I mean Growth
What is a growth hacker?
• A growth hacker is not a replacement for a marketer. A growth hacker is not
better than markete...
data driven..
Customer demand is key
• Customer needs come first. Task number one is to find out if there’s any
demand for a proposed pr...
…
And here
• Marketers need to work more deeply with product teams, know their
customers, and get very dirty playing with da...
Shoes
• How do companies get in front of change – “walk in the customers’ shoes”.
• "Once companies understand their custo...
Próximos SlideShares
Carregando em…5
×

How to growth hack your business

Explain and apply growth hacking to your business in 7 slides, and 2 short videos.

  • Entre para ver os comentários

  • Seja a primeira pessoa a gostar disto

How to growth hack your business

  1. 1. Grwotjh By which I mean Growth
  2. 2. What is a growth hacker? • A growth hacker is not a replacement for a marketer. A growth hacker is not better than marketer. A growth hacker is just different than a marketer. • Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative, is attempted with the aim of growing. • Of course, traditional marketers care about growth too, but not to the same extent.
  3. 3. data driven..
  4. 4. Customer demand is key • Customer needs come first. Task number one is to find out if there’s any demand for a proposed product or service. • "Is it important enough to potential customers that the right product will drive significant numbers of customers to buy or engage with the product?"
  5. 5.
  6. 6. And here • Marketers need to work more deeply with product teams, know their customers, and get very dirty playing with data and models to inspire new ideas. • On the surface that all sounds idyllic but in reality that means change and we all know how much each of us, personally, loves to embrace change we didn’t think up!
  7. 7. Shoes • How do companies get in front of change – “walk in the customers’ shoes”. • "Once companies understand their customers, what’s relevant, how they make decisions and how your solution fits into their outcomes, then understanding change and the path through it becomes easy.”

×