Guidelines for Responsive UX Design 07/20/19
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Guidelines for Responsive UX Design workshop as presented by Robert Stribley at SVA, July 20th 2019, Manhattan, NY
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Guidelines for Responsive UX Design 07/20/19
- 1. Guidelines for Responsive UX Design School ofVisual Arts, 20 July, 2019 Robert Stribley
- 2. Todayâs presentation will be available on SlideShare: www.slideshare.net/stribs
- 3. Robert Stribley @stribs Introduction My clients have included: ⢠Bank of America, PNC,Wachovia, Citibank, JPMorgan, Morgan Stanley, Oppenheimer Funds, Prudential, Smith Barney,T. Rowe Price ⢠Boston Scientific, Nasonex ⢠AMResorts, Choice Hotels, RCI, Sothebyâs International Realty ⢠Computer Associates, EMC ⢠Ford, Lincoln, Mercedes-Benz, MBFS, Mercedes-BenzVans, smart ⢠FreshDirect ⢠AT&T, Nextel ⢠Day One, Red Cross, Smithsonian National Air & Space Museum ⢠Pearson,Travel Channel,Womenâs Wear Daily
- 5. AboutYou ⢠Whatâs your name? ⢠What do you do for work? ⢠What do you do for fun? ⢠If you could see one museum exhibitâreal or imaginaryâ what would it be? Introduction
- 6. Goals of this workshop ⢠Learn principles and guidelines for responsive design ⢠Learn about user journeys and create a detailed user journey as a team ⢠Develop a site map as a team ⢠Brainstorm and design a responsive home page as a team ⢠Brainstorm and design a website and mobile app experience as a team Introduction
- 7. Agenda
- 8. Morning ⢠Responsive Design Principles ⢠Project ⢠User Journeys ⢠Lunch Agenda
- 9. Afternoon ⢠Site Maps ⢠Team Exercise: Responsive Home Page ⢠Team Exercise: Mobile App ⢠Review & Feedback ⢠Q&A Agenda
- 10. 52.64%percentage of web traffic via mobile globally in 3rd quarter of 2018 up from 35.1% in 2015 now half of all global pages served 65.7% of all traffic in Asia in 2017 59.5% in Africa
- 12. Responsive web design is an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. âWikipedia Responsive Design
- 14. âRather than tailoring disconnected designs to each of an ever-increasing number of web devices, we can treat them as facets of the same experience.We can design for an optimal viewing experience, but embed standards-based technologies into our designs to make them not only more flexible, but more adaptive to the media that renders them. In short, we need to practice responsive web design.â â Ethan Marcotte, Responsive Web Design,A List Apart Self Study Responsive Web Design by Ethan Marcotte Responsive Design
- 15. Responsive Design ResponsiveVersus Adaptive Design Responsive design is fluid and adapts to the size of the screen no matter what the target device Adaptive design uses static (or fixed) layouts based on breakpoints which donât respond once theyâre initially loaded Self Study Responsive vs.Adaptive Design:Whatâs the Best Choice for Designers? - Jerry Cao, Studio by UXPin
- 17. Responsive Design Responsive Web Design by Ethan Marcotte
- 18. Responsive Design The Responsive Web Design Podcast is co-hosted by Karen McGrane and Ethan Marcotte. In each episode, they interview the people who make responsive redesigns happen.
- 19. Responsive Design Characteristics ⢠Mobile first ⢠Break points ⢠Grids ⢠Handling navigation ⢠Handling tables ⢠Maintain content and features ⢠Maintain hierarchies ⢠Images ⢠Text Responsive Design
- 20. Mobile First
- 21. Mobile First ⢠Design for âmobile firstââthe smallest device first, then work up from there ⢠The smallest device may no longer be a mobile phone ⢠âMobile firstâ may encourage simple design, but it need not be simplistic Responsive Design
- 24. Break Points
- 25. Break Points ⢠Responsive designs adjust at different âbreak pointsâ for various resolutions ⢠These correspond to the dimensions of various devices, typically desktop, tablet and mobile ⢠However, theyâre intended to be content, not device-specific ⢠Typically at least two: â e.g. 320px for mobile, 768px for tablet (portrait), desktop â e.g. 320px for mobile, 768px for tablet (portrait), 1280px for desktop ⢠May also add âminor breakpointsâ to address specific issues at various dimensions Responsive Design
- 27. Responsive Design Responsive design distributing the same modules across desktop, tablet and mobile Desktop Tablet Mobile
- 29. Grids
- 30. Grids ⢠Grids are fluid within a responsive designâthey change according to screen dimensions ⢠For example, a desktop design might utilize a 12-column grid, tablet a 9-column grid, and mobile a 4-column grid ⢠Depending on the screen, modules may shift both in size and in placement Responsive Design
- 32. Navigation
- 33. Handling Navigation ⢠Navigation may be repositioned ⢠Often repositioned at tablet, but especially on mobile ⢠On desktop, navigation elements may be activated via hover instead of click, since users are utilizing a cursor; but in tablet and mobile, these main nav elements must be activated via touch ⢠Design navigation to be touch friendlyâe.g. large, tactile targets ⢠Detailed dropdowns and filters could be presented in an overlay in mobile Responsive Design
- 35. Responsive Design Heavy mobile direction ⢠Beware the âhamburger menuâ
- 36. Handling Navigation âTabs ⢠Tabs may just reduced in size ⢠They can also be replaced with â Accordions â Dropdowns â Carousel slides ⢠Consider the content to determine, which of these solutions works best Responsive Design
- 39. Tables
- 40. HandlingTables ⢠Simplest solution for handling tables with multiples columns is to reduce the number of columns (to one if necessary) and stack them in mobile. ⢠You can also allow horizontal scrolling ⢠Or turn columns into individual slides users can swipe through Responsive Design
- 41. Responsive Design Desktop Mobile - Scrolling Mobile - Stacked
- 45. Responsive Design Not ideal for mobile
- 47. Maintain Content & Features ⢠Goal:Wherever possible, maintain content and features across devices ⢠Occasionally, content or features can be dropped to save screen real estate or if theyâre not device appropriate ⢠Establish a clear rationale and principles for dropping any content or features at the mobile level ⢠Reducing content can reduce keywords, which can reduce your siteâs ranking on Google Responsive Design
- 50. Hierarchies
- 51. Maintain Hierarchies ⢠Modules may be repositioned but hierarchies should be maintained ⢠Cluster related content and features Responsive Design
- 54. Images
- 55. Images ⢠Generally, images should be âfluidâ ⢠They will scale down in size as the screen resolution changes ⢠They may maintain their size, but be cropped if theyâre primarily decorative ⢠In this case, images must be selected carefully so important elements arenât automatically cropped out ⢠In some cases, if the image isnât needed, it may be dropped entirely for mobile Responsive Design
- 58. Pay special attention to images with text within them or in overlays
- 60. Text ⢠Maintain text size where possible, though headings and headlines may be reduced in size ⢠Text blocks will change in width from desktop to mobile ⢠However, keep lines of text to a maximum of 70 or 80 characters ⢠Do not automatically hyphenate text ⢠Use ellipsis or a âread moreâ CTA to shorten text if necessary ⢠Provide character limits for titles, captions, etc, so they display gracefully in mobile Responsive Design
- 62. Responsive Design Avoid just shrinking content
- 63. Our Project
- 64. Develop a museum experience for MoMA which utilizes both a responsive desktop design and a mobile app experience, so users can engage with it both at home on their desktop computer to prepare for their trip and during their visit via mobile app. Our Project
- 65. Guidelines ⢠Since the responsive website will display on a mobile phone, the app must not simply repeat the website content ⢠Give thought to how the app can help visitors during their onsite visit, but provide some value to users before and after their trip, too ⢠Assume visitors have access to Wi-Fi throughout the entire museum space Our Project
- 66. Personas Our Project Plan an engaging and educational trip for her art class.
- 72. Key Findings ⢠Ability to highlight multiple exhibits ⢠Access to collections ⢠Display of upcoming events ⢠Focus on membership ⢠Visitor information ⢠Education and learning information ⢠Ability to view different locations ⢠Any key differentiators? ⢠Anything else? Competitive Review
- 73. Lunch Break
- 74. User Journeys
- 75. User Journeys âDesign is all about entrances and exits.â âRem Koolhaas
- 76. User Journeys Definition: âA user journey, or journey map, visualizes a path or flow through a Web site, application, or service experienceâfrom a starting point to an end objectiveâbased on the userâs motivations and experiences. Journey mapping helps us to create a mental model of an experience that the user goes through to achieve a goal. This valuable information lets us document and visualize existing paths that the user takes and, in turn, analyze and improve upon them.â - Shean Malik, Mapping User Journeys UsingVisual Languages
- 77. User Journeys Methodology: ⢠Keep personas in mind ⢠Determine usersâ primary needs ⢠Consider their pain points as well ⢠Brainstorm different ways to help their needs and address their pain points ⢠Develop the journey according to a time-based progression ⢠Consider the various moments within, which can be handled digitally ⢠Create relevant hooks and calls to action (CTAs) ⢠Strike a balance between freedom of movement and an ideal path Self Study âAn introduction to user journeysâ - Jason Hobbs, September 6, 2005, Boxes & Arrows
- 78. User Journeys
- 82. Class Exercise: Develop a user journey, which incorporate features applicable to Andyâs persona ⢠Divide into teams ⢠Discuss what you expect a typical user to do â At home â At the museum â With a specific exhibit â Back home ⢠Develop a high-level diagram, which depicts Andyâs journey â What are the touchpoints? What technology does he interact with? User Journeys 30mins
- 83. Features Identified Letâs discuss some of the features your team identified. User Journeys
- 84. Afternoon ⢠Site Maps ⢠Team Exercise: Responsive Home Page ⢠Team Exercise: Mobile App ⢠Review & Feedback ⢠Q&A Agenda
- 85. Site Maps
- 86. Site Map
- 87. Site Map
- 88. Class Exercise: Develop 2 high-level site maps based on features you discovered in your user journey, plus any additional content needed to flesh out the experience. ⢠One for the MoMA web site ⢠One for the MoMA mobile app Site Map 20mins
- 89. Review Site Maps Letâs review your site maps Site Map
- 90. Team Exercise: Design a Responsive Home Page
- 91. Design a Responsive Home Page In your teams, design a responsive home page for MoMAâs web site 1) Discuss features needed for a homepage 2) Sketch your ideas for a homepage individually 3) Share your sketches with your team mates 4) Collaborate on a single home page wireframe â for both mobile and desktop Team Exercise
- 92. 1) Discuss features needed for a homepage Team Exercise 20mins
- 93. 2) Sketch your ideas for a homepage individually â Both desktop and mobile versions Team Exercise 10mins
- 94. 3) Share your sketches with your team mates Team Exercise 10mins
- 95. 4) Collaborate on a single home page wireframe â for both mobile and desktop Team Exercise 20mins
- 96. Break
- 97. Team Exercise: Design a Mobile App
- 98. Design a Mobile App In your teams, design a mobile app for MoMA 1) Discuss features needed for the app and determine 3 key screens you want to develop 2) Collaborate to design your key screens 3) Review your work as a team to determine what changes should be made 4) Make any necessary revisions Team Exercise
- 99. 1) Discuss features needed for the app and determine the 3 key screens you want to develop No sketching yet Team Exercise 10mins
- 100. 2) Collaborate to design your 3 key screens Team Exercise 20mins
- 101. 3) Review your work as a team to determine what changes should be made 4) Make any necessary revisions Team Exercise 20mins
- 102. GatherYour Materials If youâre finished, start collecting your app and responsive homepage wires so you can present them to the class as a team Team Exercise
- 103. Team Exercise: Review & Feedback
- 104. Bonus Round
- 106. My article on how to find a UX job: UX:Your Guerilla Guide to Breaking In
- 107. Q&A
- 108. My next class stay tuned
- 110. thank you