Mediadrive Golf Introduction Slide

1. media information 2011

2. Overview
• Mediadrive is a specialist online media company targeting golfers across a selected portfolio of
high performing Golf websites
• We deliver over 15,000,000 advertisements in peak months to up to 2,000,000 golfers
• Advertisers can utilise network of over 150 quality golfing websites through a single point of contact
• Advertisers can tailor their campaign by website, location and target group
• MediaDrive‘s targeted media provides reach to new audiences not covered by traditional golf media
• Advertisers include Equipment Manufacturers, Golf Courses and Resorts, Tourist Boards,
Car Manufacturers, brands looking to attract AB1 male audiences

3. Benefits of Advertising online
• Measurable and accountable return on investment
• Higher user interaction than traditional media
• Click through rates and conversions are reported
• Real-time feedback to advertisers on campaign effectiveness
• Optimisation of ad placement and delivery creates effective campaigns

4. Audience Segments
Game
Improvement
Players
Club Holiday
Members Golfers
Nomadic
Golfers

5. Our Website Partners

6. Benefits of Advertising online
Golf Club Members – 180,000 Users Holiday and Travelling Golfers – 300,000 Users
Golf Clubs Websites - 120 clubs - 120k unique users Course Location and Destination
www.mortonhallgc.co.uk www.top100golfcourses.co.uk
www.cradoc.co.uk www.golftoday.co.uk/clubhouse/coursedir
www.knebworthgolfclub.com www.where2golf.com
www.wbgc.co.uk www.uk-golfguide.com
www.golfempire.co.uk
General Golf Sites – 400,000 Users
Game Improvement Players – 60,000 UU Generic golf news and information
Game Improvement and Information Websites www.golftoday.co.uk
www.golfshake.com www.golfempire.co.uk
www.mulliganplus.com www.golfbug.tv
www.golfwrx.com www.golfblogger.co.uk
www.saveamillionshots.com www.openclubcompetitions.co.uk
www.into the rough.co.uk www.findthefairways.com

7. Campaign Optimisation
Achieving Successful Performance
Mediadrive analyses the performance of your campaign to ensure we give you every chance of success.
We are able to track ad clicks or conversions which allows us to maximise the performance across our
portfolio of publishers.
Choice of Single Site or a Selection of Sites
Advertisers can choose which sites they wish to appear on. Performance can be analysed so ongoing
campaigns can be targeted towards the best performing publishers.
Click Based Campaigns
Clicks can be tracked and ad delivery can be increased or decreased towards the best performing
creatives.

8. Ad Sizes and Formats
MPU 300x250
The MPU is generally the best performing size
We have the size available on all of our main websites
Expandable MPU’s are also possible
Leaderboard 728x90
The Leaderboard is generally the 2nd best performing size
This size is stongly placed on the Golf Club Network sites
Expandable Leaderboards are also possible

9. Ad Sizes and Formats
Wide Sky 160x600 Skyscraper 120x600
Available on Top100 Available on some sites and
and Golftoday Golf ClubNetwork newsletters
Allows more space than
traditional sky
All ad formats available in swf, gif,
jpg up to 75KB
Pre-Roll and expandable ads can
also be served

10. Additional Marketing Solutions
Sponsorship
Sponsorship of specific sections such as travel, equipment, courses. These packages can be tailored to
include tenancy banners, logos added to site placements, competitions or giveaways.
Homepage Takeover
Have the entire home page dedicated to your brand including all advertising positions. Ideal for new
product launches and high impact campaigns. The homepage takeover can also include specific creative
content added to the publishers site.
Advertorials
Microsites and advertorials are available allowing you to go beyond the banner and add content to
the site to get your message across. We can host these predesigned webpages which can included
discussion forums, owners clubs etc.
Video/pre Roll Advertising
Have your video ads played as pre or post roll within the video sections of our sites. Video advertising is a
growing opportunity amongst the publishers we work with allowing advertisers to create a branded video
advertisement.

11. Additional Marketing Solutions
Newsletter Advertising
Advertise display or text adverts in our publishers newsletters. Ideal for the promotion of specific offers
as the advertising can contain text and images. Suggested formats also include competitions for readers
and special discounts for recipients. We also run advertising in the Foremost newsletters, which are sent to
over 160k users per month from the club pro at their golf course.
Pricing is charged on CPM basis and only counted when email is opened and ad is displayed.
Competitions
Competitions can also be created in conjunction with the website. Our publishers are willing to run
competitions within their site content giving added value to users experience.
Email Targeting
Target opt-in recipients via our email database of 100,000 subscribers. Emails can be designed by the
advertisers and distributed via MediaDrive. Demographic and geographic targeting can also be applied.

12. Selected Advertisers

13. Rate Card
Targeting Total Impressions CPM Rate Sizes
Run of Sites 8,000,000 £10 All sizes
Game Improvement 2,650,000 £12 300x250, 120x600, 160x600, 728x90, 125x125
Travel and Locations 3,000,000 £15 300x250, 120x600, 160x600, 728x90, 125x125
Golf Club Members 2,000,000 £15 468x60, 120x600
Community/Social 3,000,000 £10 300x250, 120x600, 160x600, 728x90, 125x125
Single Site Total Impressions CPM Rate Sizes
Golf Club Network 2,000,000 £20 728x90, 300x250, 120x600, 468x60
Golf Today 2,500,000 £15 728x90, 300x250, 120x600, 160x600
Golfblogger.co.uk 600,000 £15 728x90,300x250,120x600
Top100GolfCourses 450,000 £15 300x250, 160x600, 120x600, 728x90
Teeofftimes.co.uk 500,000 £10 728x90, 300x250
GolfEmpire 400,000 £15 728x90, 300x250, 120x600
Golfshake.com 2,500,000 £15 300x250, 120x600, 160x600, 728x90
TheSocialGolfer.com 300,000 £10 728x90, 120x600, 160x600
The Internet Golf Club 500,000 £10 300x250, 120x600, 728x90

14. Contact:
Simon Bale
Sales Director
MediaDrive Ltd
Office: +44 (0)208 393 9923
Mobile: 07725 039432
Email: simon.bale@mediadrive.co.uk
Website: www.mediadrive.co.uk