Social media is an essential tool for inbound marketers to attract more traffic and customers, not just leads. Internet users spend significantly more time on social media platforms like Facebook than on search engines like Google. Both business to business (B2B) and business to consumer (B2C) companies have been successful acquiring customers through social platforms, especially LinkedIn which has helped 65% of B2B companies obtain a customer. By building relationships and driving inbound links through social media, marketers can increase their search engine page rank and organic search engine optimization which influences keyword purchases and improves overall search results, making social media a powerful moneymaking tool.

1. Optimize + Social Media
=
DELIGHTED Customers

2. 1
WHY INBOUND
MARKETERS NEED
SOCIAL MEDIA.

3. Internet
users
spend
4x more
time on
Facebook
than
Google.

4. Social
media
is more
than just a
trend.

5. WHAT’S THE GOAL?

6. Attract more traffic.

7. Not just leads, but customers.

8. 65%
of B2B companies
have acquired a
customer through
LinkedIn.

9. SOCIAL MEDIA IS EFFECTIVE FOR
CUSTOMER ACQUISITON

10. BUILD
RELATIONSHIPS

11. DRIVING INBOUND
LINKS
INCREASE PAGE RANK
INFLUENCE ORGANIC
SEO
INFLUENCE KEYWORD
PURCHASES
SOCIAL MEDIA HELPS
B2B MARKETERS
IMPROVE
SEARCH RESULTS

12. Social media
is a powerful
moneymaking tool