This document discusses the mobile landscape and debates the merits of developing native mobile apps versus mobile web applications. It notes that iOS and Android currently dominate the mobile market. While hybrid frameworks allow developing once and deploying everywhere, they are inferior to native apps in terms of feature richness, performance, user experience and support. The document argues that HTML5 is widely seen as the future but native apps currently have advantages, so the best approach is not to limit users and find the right solution for each situation.