To demonstrate the value of social media to your boss, focus on how it attracts potential customers into your business through content like blogs, SEO, and social media posts. Highlight measurable results like website traffic or leads generated from these inbound marketing tactics. Provide examples of how social media connects your brand to influential people in your industry who can spread your message through their own networks.

1. How to Demonstrate the Value
of Social Media to Your Boss
Mike Volpe Chris Brogan
VP Inbound Marketing President
HubSpot New Marketing Labs
Twitter: @mvolpe Twitter: @chrisbrogan

2. Outbound Marketing

3. Outbound Marketing
800-555-1234
Annoying
Salesperson

4. Inbound Marketing
Blog
g SEO Social Media

66. Thank You!
Get the tools you need to attract people
into your business.
www.HubSpot.com/Demo
Connect with us:
p p
http://Twitter.com/HubSpot
http://Facebook.HubSpot.com
Mike Volpe Chris Brogan
VP Inbound Marketing President
HubSpot New Marketing Labs
Twitter: @mvolpe Twitter: @chrisbrogan