An overview of why StoryQuest is a great partner to help tell the stories of your company and clients. StoryQuest enables the stories and voices of your people and customers into multimedia tools for content marketing and sales.
2. WHY STORIES? THEY WORK.
Emotionally
With empathy and perspective
Cognitively
By combining context, content,
narrative in one simple package
Efficiently
#1 most effective tool in reaching
decision making / reptilian brain
3. WHY VIDEO?
75%
of Fortune 500 executives view online
video at work every week.*
Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
4. WHY VIDEO?
65%
of C-Level execs visited a vendor’s
website after viewing a video
Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
5. WHY VIDEO?
Adding video into emails
increases click-through rates
2 to 3 times
Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
6. WHY VIDEO?
88%
improves
of Marketing execs report video
campaign performance.
Read more: http://www.marketingprofs.com/short-articles/2576/to-video-or-not-to-video#ixzz26Ha40lym
7. WHY VIDEO?
Text is Video
Boring Engages
Visitors who view video on retail sites stay
2 minutes longer
than those that don’t
8. WHY MOBILE?
In 2015 the
mobile web
overtakes the
desktop web
9. WHY MOBILE?
Today’s workforce is
mobile, and
165% 58% 10 Billion
internet connected
Increase in mobile vs. of road warriors travel mobile devices
desktop browser share globally by 2015.
8/2011 – 8/2012 without a laptop.
10. WHY StoryQuest?
Authenticity:
Compelling stories told in
honest voices.
11. WHY StoryQuest?
Process:
Better than traditional video:
Easier for you and clients
Globally consistent
Lower cost
12. WHY StoryQuest?
Value:
The right story
in the right formats.
Ready to integrate,
repurpose and measure.
13. Turn Into
Skeptics Believers
Real World Stories
Honest Voices
Mobile Multimedia