A quick look at how SEO and Social Media play together.

1. Integrating SEO & Social
Like • Comment • Share
1

2. Why did we merge our teams?
Search has changed over the last few years.
Quality of content/ signals of Bing & Google now incorporate Social
quality become most important & Signals as key factors in determining
to search engines rankings
2

3. Bing & Google will expand the use of social signals
on the search results pages and social’s impact is
only growing!
3

4. Twitter & Facebook, App Search, etc are siloed,
but we still need to compete to rank well on these
new platforms.
4

5. Increasing share of voice in SERPS with branded
social properties
5

6. Still, Most Consumers Still Start with Engines…

7. …But, Use Social in Consideration & Evaluation

8. Using search optimization tools and tactics in
social publishing: More important than ever.

9. What you need to do.
Succeed in 2012 by Taking a holistic approach to Social Media & Optimization
to:
• Improve social signals & positively impact
rankings
• Rank well within siloed platforms
• Ensure that content is discoverable in all
platforms and all channels
• Continually optimize social content and
execution
9