Presentation by Åke Nygren at Internet Librarian International in London Oct 30 2012. Session descriptions: http://www.internet-librarian.com/2012/day.php?day=Tuesday#TrackC http://lanyrd.com/2012/ili2012/szpfg/ Track C - Rethinking Connections C101 - Social media strategies and policies Moderator: Michael Stephens, San Jose State University & Tame the Web How to step out of the library bubble using social media Åke Nygren, Digital Services, Stockholm Public Libraries Online connecting librarians Wilma van den Brink, Library, Hogeschool van Amsterdam / University of Applied Sciences Amsterdam Kitty Berteling, Hogeschool van Amsterdam The social media landscape continues to evolve. Does your library have a social media strategy that can help you step outside the library bubble? By using such tools as Twitter, LinkedIn and Facebook, libraries can promote their services and products and bond with their patrons. This session will include practical examples of how librarians are using these platforms and the latest research on social media policies.

1. how to step out of the
library using social media
bubble
Åke Nygren
Stockholm Public Libraries
Internet Librarian International 2012
London 2012-10-30

4. see the define a
bubble! strategy!
organize! step out!

5. see the define a
bubble! strategy!
organize! step out!

6. see the
bubble!

7. story
In the beginning there was a
bubble

8. Attribution: http://robinheyden.wordpress.com/2012/01/03/storytelling/

9. then came this

10. and
this
Attribution: Kungl. Biblioteket http://en.wikipedia.org/wiki/File:Devil_codex_Gigas.jpg

11. and then..

12. book
bubble

13. in physical libraries
Attribution: Daniel Reimann http://statigr.am/viewer.php#/detail/255499876544964936_3516945

14. webpage
and the
bubble came along

16. social
after that: media
bubble

17. library
And finally: the in social media
bubble

18. who do we address on facebook?

19. ourselves! not the users

22. we need to
step out of
our library
bubble!

23. see the define a
bubble! strategy!
organize! step out!

24. define a
strategy!

25. desktop
web
digital
strategy

26. desktop mobile
web web
digital
strategy

27. desktop mobile
web web
digital
strategy
digital in
physical

28. desktop mobile
web web
digital
strategy
digital in social
physical media

29. social
media
strategy

30. Define
Goals & Outcomes
Target groups
Content plan
Method for documentation & evaluation
Channels

31. Define
Goals & Outcomes
Target groups
Content plan
Method for documentation & evaluation
Channels

32. Define
Goals & Outcomes
Target groups
Content plan
Method for documentation & evaluation
Channels

33. Define
Outcomes
Target groups
Content plan
Method for documentation & evaluation
Channels

34. Define
Outcomes
Target groups
Content plan
Method for documentation & evaluation
Channels

35. Define
Outcomes
Target groups
Content plan
Method for documentation & evaluation
Channels

37. see the define a
bubble! strategy!
organize! step out!

38. organize!

39. define
• formal organization
• Informal organization

40. define
• formal organization
• Informal organization

41. define
• formal organization
• Informal organization

42. formal

43. informal
the
tribe

44. see the define a
bubble! strategy!
organize! step out!

45. step out!

46. Define
guerrilla group
communication & marketing plan
content plan
persona action plan

47. Define
guerrilla group
communication & marketing plan
content plan
persona action plan

48. the
guerilla
ssbnu

49. the
tipster

50. the
linker

51. the
role
model

52. the
story
teller

53. the
engager

54. the
ambass-
ador

55. Define
guerrilla group
communication & marketing plan
content plan
persona action plan

56. Define
guerrilla group
communication & marketing plan
content plan
persona action plan

57. Define
guerrilla group
communication & marketing plan
content plan
persona action plan

58. step out of the library and go viral!

59. the
micro
library

60. the
intern

61. the
street
talker

62. buy
exposure

64. Ulla the
blogger
http://bloggar.biblioteket.se/hemmet/
category/klaragarden-bloggar/

65. @fridachr Jessica
cred!
Patrik
@theomis
@akkjl Eva

66. Thanks! J
Åke Nygren
Stockholm Public Libraries
ake.nygren@stockholm.se
+46761231206
@akenyg
Digital Library
@ssb_digibib @mikaelpetren
http://bloggar.biblioteket.se/digitalabiblioteket
Stockholm Public Libraries
Twitter: @ssbnu
Facebook: facebook.com/stockholms.stadsbibliotek
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