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how to step out of the                          library                       using social media                          ...
see the      define abubble!     strategy!organize!   step out!
see the      define abubble!     strategy!organize!   step out!
see thebubble!
storyIn the beginning there was a                               bubble
Attribution: http://robinheyden.wordpress.com/2012/01/03/storytelling/
then came this
and                                                                                          thisAttribution: Kungl. Bibli...
and then..
bookbubble
in physical libraries                        Attribution: Daniel Reimann http://statigr.am/viewer.php#/detail/255499876544...
webpageand the          bubble    came along
socialafter that:   media              bubble
libraryAnd finally: the             in social media                   bubble
who   do we address on facebook?
ourselves! not the users
we need tostep out ofour library  bubble!
see the      define abubble!     strategy!organize!   step out!
define astrategy!
desktop  web      digital     strategy
desktop     mobile  web        web      digital     strategy
desktop      mobile  web         web       digital      strategydigital inphysical
desktop      mobile  web         web       digital      strategydigital in   socialphysical     media
social mediastrategy
Define  Goals & Outcomes  Target groups  Content plan  Method for documentation & evaluation  Channels
Define  Goals & Outcomes  Target groups  Content plan  Method for documentation & evaluation  Channels
Define  Goals & Outcomes  Target groups  Content plan  Method for documentation & evaluation  Channels
Define  Outcomes  Target groups  Content plan  Method for documentation & evaluation  Channels
Define  Outcomes  Target groups  Content plan  Method for documentation & evaluation  Channels
Define  Outcomes  Target groups  Content plan  Method for documentation & evaluation  Channels
see the      define abubble!     strategy!organize!   step out!
organize!
define  •  formal organization  • Informal organization
define  •  formal organization  • Informal organization
define  •  formal organization  • Informal organization
formal
informal thetribe
see the      define abubble!     strategy!organize!   step out!
step out!
Define  guerrilla group  communication & marketing plan  content plan  persona action plan
Define  guerrilla group  communication & marketing plan  content plan  persona action plan
theguerilla  ssbnu
thetipster
thelinker
the rolemodel
thestoryteller
theengager
theambass- ador
Define  guerrilla group  communication & marketing plan  content plan  persona action plan
Define  guerrilla group  communication & marketing plan  content plan  persona action plan
Define  guerrilla group  communication & marketing plan  content plan  persona action plan
step out of the   library   and go viral!
the microlibrary
theintern
thestreettalker
buyexposure
Ulla theblogger           http://bloggar.biblioteket.se/hemmet/              category/klaragarden-bloggar/
@fridachr           Jessica            cred!   Patrik                    @theomis  @akkjl                Eva
Thanks! J                                                     Åke Nygren                                                 ...
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
How to step out of the Library Bubble using Social Media
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How to step out of the Library Bubble using Social Media

Presentation by Åke Nygren at Internet Librarian International in London Oct 30 2012.
Session descriptions:
http://www.internet-librarian.com/2012/day.php?day=Tuesday#TrackC
http://lanyrd.com/2012/ili2012/szpfg/

Track C - Rethinking Connections
C101 - Social media strategies and policies
Moderator: Michael Stephens, San Jose State University & Tame the Web

How to step out of the library bubble using social media
Åke Nygren, Digital Services, Stockholm Public Libraries

Online connecting librarians
Wilma van den Brink, Library, Hogeschool van Amsterdam / University of Applied Sciences Amsterdam
Kitty Berteling, Hogeschool van Amsterdam

The social media landscape continues to evolve. Does your library have a social media strategy that can help you step outside the library bubble? By using such tools as Twitter, LinkedIn and Facebook, libraries can promote their services and products and bond with their patrons. This session will include practical examples of how librarians are using these platforms and the latest research on social media policies.


How to step out of the Library Bubble using Social Media

  1. how to step out of the library using social media bubble Åke Nygren Stockholm Public Libraries Internet Librarian International 2012 London 2012-10-30
  2. see the define abubble! strategy!organize! step out!
  3. see the define abubble! strategy!organize! step out!
  4. see thebubble!
  5. storyIn the beginning there was a bubble
  6. Attribution: http://robinheyden.wordpress.com/2012/01/03/storytelling/
  7. then came this
  8. and thisAttribution: Kungl. Biblioteket http://en.wikipedia.org/wiki/File:Devil_codex_Gigas.jpg
  9. and then..
  10. bookbubble
  11. in physical libraries Attribution: Daniel Reimann http://statigr.am/viewer.php#/detail/255499876544964936_3516945
  12. webpageand the bubble came along
  13. socialafter that: media bubble
  14. libraryAnd finally: the in social media bubble
  15. who do we address on facebook?
  16. ourselves! not the users
  17. we need tostep out ofour library bubble!
  18. see the define abubble! strategy!organize! step out!
  19. define astrategy!
  20. desktop web digital strategy
  21. desktop mobile web web digital strategy
  22. desktop mobile web web digital strategydigital inphysical
  23. desktop mobile web web digital strategydigital in socialphysical media
  24. social mediastrategy
  25. Define Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
  26. Define Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
  27. Define Goals & Outcomes Target groups Content plan Method for documentation & evaluation Channels
  28. Define Outcomes Target groups Content plan Method for documentation & evaluation Channels
  29. Define Outcomes Target groups Content plan Method for documentation & evaluation Channels
  30. Define Outcomes Target groups Content plan Method for documentation & evaluation Channels
  31. see the define abubble! strategy!organize! step out!
  32. organize!
  33. define •  formal organization • Informal organization
  34. define •  formal organization • Informal organization
  35. define •  formal organization • Informal organization
  36. formal
  37. informal thetribe
  38. see the define abubble! strategy!organize! step out!
  39. step out!
  40. Define guerrilla group communication & marketing plan content plan persona action plan
  41. Define guerrilla group communication & marketing plan content plan persona action plan
  42. theguerilla ssbnu
  43. thetipster
  44. thelinker
  45. the rolemodel
  46. thestoryteller
  47. theengager
  48. theambass- ador
  49. Define guerrilla group communication & marketing plan content plan persona action plan
  50. Define guerrilla group communication & marketing plan content plan persona action plan
  51. Define guerrilla group communication & marketing plan content plan persona action plan
  52. step out of the library and go viral!
  53. the microlibrary
  54. theintern
  55. thestreettalker
  56. buyexposure
  57. Ulla theblogger http://bloggar.biblioteket.se/hemmet/ category/klaragarden-bloggar/
  58. @fridachr Jessica cred! Patrik @theomis @akkjl Eva
  59. Thanks! J Åke Nygren Stockholm Public Libraries ake.nygren@stockholm.se +46761231206 @akenyg Digital Library @ssb_digibib @mikaelpetren http://bloggar.biblioteket.se/digitalabiblioteketStockholm Public LibrariesTwitter: @ssbnuFacebook: facebook.com/stockholms.stadsbibliotekGoogle Plus: plus.google.com/u/0/109443705391959447553

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