course materials

1. write a three- to four-page, double-spaced summary and analysis about a
corporat
write a three- to four-page, double-spaced summary and analysis about a corporation’s
public relations problem. The written analysis should address the following issues and
questions:1. description and background of the organization2. the problem at hand3. the
public relations issue you perceive4. how the organization handled the issue from a PR
perspective5. how the organization could/should have handled the issue6. how this case
compares to others you have studied/discussed in your public relations classes7. why this
case is important for the study of public relationsGuidelinesFor this assignment you will
select a case study of your choice involving a corporation and do a written analysis of the
public relations problem involved and how you would recommend addressing this problem
based on what you know about public relations. You should select a case that is relatively
current – within the past two years.Please use specific examples from the readings and class
discussions related to media relations, employee communications, ethics, social
responsibility, leadership, and crisis communications to illustrate your points when writing
your analysis.In addition, you will need to use at least five outside sources when writing up
this case. These should include articles from newspapers, magazines, academic journals,
and books. Be sure to support your arguments with excerpts and/or paraphrased
information from these sources.All references used should be properly cited within the
paper as well as listed in a list of references at the end of the paper. All papers must be
typed and double-spaced with 1-inch margins and numbered pages. Please use Times New
Roman, Cambria, Calibri, or Arial font in size 12.