Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
8. Growth rates in mobile advertising for
leaders is still high but slowing.
Advertising
9. Video viewing and
vertical viewing on
mobile is growing.
Vertical viewing
increased 29%
compared to 5%
5 years ago.
10. Expect seamless integration of
“Buy” Buttons optimized for mobile.
BUY
(Particularly with Twitter, Facebook and Google.)
11. A focus on doing things not just
faster, but differently.
Business Solutions
12. Reinventing business processes through apps:
Mail Clients Offline Payments Online Payments
Business Analytics Human Resources
13. “Messaging and notifications are the key
components of every meaningful mobile app.”
Messaging and
Communication
14. most used apps globally
are messaging apps.
Non-smartphone users are likely to
onboard through messaging platforms.
6+ of 10
15. Asia’s messaging apps
lead the way to show
US companies what to
do next.
Development of additional services
and use as an e-commerce platform.
Kakao Talk
WeChat
LINE
16. Content is becoming increasingly
user-generated and curated.
User-Generated
Content
18. Changes in connectivity and technology
are changing the ways people can work.
Online
Marketplaces
19. Individuals can now do
commerce in increasingly
efficient ways.
Online platforms are
enabling growth in
product commerce
and rapid growth in
service commerce.
22. There is a lot of innovation in consumer
spending categories.
Consumer Spending
23. The top 3 consumer spending categories are
also the weakest user experience markets -
This has led to innovation.
Housing Transportation Food Airbnb Uber Instacart
25. WeChat
549M users
Massive Scale
and Engagement
Major Video
Distribution Channel
Government
Services
Booking
Appointments
Paying
Utilities
Passport
Applications
26. Xiaomi
China’s leader in smartphone shipment
SMARTPHONE GROWTH
+227%
Y/Y in 2014 Smartphone
Retail Store
Connection
Remote Control
for Home Devices
+ +
27. India is quickly becoming a mobile business target,
as the third largest market of Internet users at 243M.
India
28. of India’s Internet traffic
is through mobile.
(Only second to Nigeria.)
and 41% of India’s e-commerce is
done through mobile.
65%
29. #1Largest market
for monthly active
users on WhatsApp
#2Second largest market for
monthly active users on
Facebook and LinkedIn
+