THE 2015 INTERNET TRENDS REPORT
– Simplified & Designed. created by

The impact of Internet has
been extraordinary and broad…but it’s just the beginning.

people now use the internet.
(That’s 39% of the world!) 2,800,000,000

of millennials say their smartphone
never leaves their side.87%

Internet user growth and smartphone
subscription growth is strong but slowing.

A lot of space for
innovation and growth can be found in the following sectors: Education Healthcare Government

Internet
Trends
2015

Growth rates in mobile advertising
for leaders is still high but slowing. Advertising

Video viewing and vertical
viewing on mobile is growing. Vertical viewing increased 29% compared to 5% 5 years ago.

Expect seamless integration of
“Buy” Buttons optimized for mobile. BUY (Particularly with Twitter, Facebook and Google.)

A focus on doing things
not just faster, but differently. Business Solutions

Reinventing business processes through apps:
Mail Clients Offline Payments Online Payments Business Analytics Human Resources

“Messaging and notifications are the
key components of every meaningful mobile app.” Messaging and Communication

most used apps globally are
messaging apps. Non-smartphone users are likely to onboard through messaging platforms. 6+ of 10

Asia’s messaging apps lead the
way to show US companies what to do next. Development of additional services and use as an e-commerce platform. Kakao Talk WeChat LINE

Content is becoming increasingly user-generated
and curated. User-Generated Content

Increasing amount of user-generated content
Images Video Content Sharing Audio Videogame Streaming Stories Reviews

Changes in connectivity and technology
are changing the ways people can work. Online Marketplaces

Individuals can now do commerce
in increasingly efficient ways. Online platforms are enabling growth in product commerce and rapid growth in service commerce.

Consumer drone use is global
and rising rapidly. Drones

Consumer drones are selling but
commercial use is the big opportunity. Precision Agriculture Mining and Quarrying Infrastructure Inspection Disaster Response

There is a lot of
innovation in consumer spending categories. Consumer Spending

The top 3 consumer spending
categories are also the weakest user experience markets - This has led to innovation. Housing Transportation Food Airbnb Uber Instacart

Innovation is alive and well.
China

WeChat 549M users Massive Scale
and Engagement Major Video Distribution Channel Government Services Booking Appointments Paying Utilities Passport Applications

Xiaomi China’s leader in smartphone
shipment SMARTPHONE GROWTH +227% Y/Y in 2014 Smartphone Retail Store Connection Remote Control for Home Devices + +

India is quickly becoming a
mobile business target, as the third largest market of Internet users at 243M. India

of India’s Internet traffic is
through mobile. (Only second to Nigeria.) and 41% of India’s e-commerce is done through mobile. 65%

#1Largest market for monthly
active users on WhatsApp #2Second largest market for monthly active users on Facebook and LinkedIn +

2015 Market Value ($B) Top
10 Global Internet Public Market Leaders

Tencent 6 $190B eBay 7
$73B Baidu 8 $72B Priceline 9 $63B Salesforce.com 10 $49B Apple 1 $764B Google 2 $373B Alibaba 3 $233B Facebook 4 $226B Amazon 5 $199B

Want to know more? www.kpcb.com/internet-trends
Read the full report:

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check out: www.stinsondesign.com @stinsondesign 1.888.960.9851 SOURCES SELECT ICONS medialoot.com google.github.io/material-design-icons/ CONTENT http://www.kpcb.com/internet-trends http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/