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THE 2015 INTERNET
TRENDS REPORT –
Simplified & Designed.
created by
The impact of
Internet has been
extraordinary and
broad…but it’s just
the beginning.
people now use the internet.
(That’s 39% of the world!)
2,800,000,000
of millennials say their smartphone
never leaves their side.87%
Internet user growth
and smartphone
subscription growth is
strong but slowing.
A lot of space for innovation and
growth can be found in the
following sectors:
Education Healthcare Government
Internet
Trends
2015
Growth rates in mobile advertising for
leaders is still high but slowing.
Advertising
Video viewing and 

vertical viewing on 

mobile is growing.
Vertical viewing
increased 29%
compared to 5% 

5 years ago.
Expect seamless integration of 

“Buy” Buttons optimized for mobile.
BUY
(Particularly with Twitter, Facebook and Google.)
A focus on doing things not just
faster, but differently.
Business Solutions
Reinventing business processes through apps:
Mail Clients Offline Payments Online Payments
Business Analytics Human Resources
“Messaging and notifications are the key
components of every meaningful mobile app.”
Messaging and
Communication
most used apps globally
are messaging apps.
Non-smartphone users are likely to
onboard through messaging platforms.
6+ of 10
Asia’s messaging apps
lead the way to show
US companies what to
do next.
Development of additional services
and use as an e-commerce platform.
Kakao Talk
WeChat
LINE
Content is becoming increasingly
user-generated and curated.
User-Generated
Content
Increasing amount of
user-generated content
Images Video
Content
Sharing
Audio
Videogame
Streaming
Stories Reviews
Changes in connectivity and technology 

are changing the ways people can work.
Online
Marketplaces
Individuals can now do
commerce in increasingly
efficient ways.
Online platforms are
enabling growth in
product commerce
and rapid growth in
service commerce.
Consumer drone use is global
and rising rapidly.
Drones
Consumer
drones are
selling but
commercial
use is the big
opportunity.
Precision
Agriculture
Mining and
Quarrying
Infrastructure
Inspection
Disaster
Response
There is a lot of innovation in consumer
spending categories.
Consumer Spending
The top 3 consumer spending categories are
also the weakest user experience markets -
This has led to innovation.
Housing Transportation Food Airbnb Uber Instacart
Innovation is alive and well.
China
WeChat
549M users
Massive Scale
and Engagement
Major Video
Distribution Channel
Government
Services
Booking
Appointments
Paying 

Utilities
Passport
Applications
Xiaomi
China’s leader in smartphone shipment
SMARTPHONE GROWTH
+227%
Y/Y in 2014 Smartphone
Retail Store
Connection
Remote Control 

for Home Devices
+ +
India is quickly becoming a mobile business target,
as the third largest market of Internet users at 243M.
India
of India’s Internet traffic
is through mobile.
(Only second to Nigeria.)

and 41% of India’s e-commerce is
done through mobile.
65%
#1Largest market 

for monthly active
users on WhatsApp
#2Second largest market for
monthly active users on
Facebook and LinkedIn
+
2015 Market Value ($B)
Top 10 Global Internet
Public Market Leaders
Tencent
6 $190B
eBay
7 $73B
Baidu
8 $72B
Priceline
9 $63B
Salesforce.com
10 $49B
Apple
1
$764B
Google
2
$373B
Alibaba
3
$233B
Facebook
4
$226B
Amazon
5
$199B
Want to
know more?
www.kpcb.com/internet-trends
Read the full report:
You might also want to check out:
www.stinsondesign.com @stinsondesign 1.888.960.9851
SOURCES
SELECT ICONS
medialoot.com
google.github.io/material-design-icons/
CONTENT

http://www.kpcb.com/internet-trends
http://techcrunch.com/2015/05/27/the-mary-meeker-internet-trends-2015-report/

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KPCB 2015 Internet Trends Report - Simplified & Designed.