BET Networks wanted to get women to tune-in to watch the premiere of Tiny & Toya Season 2.
Nail salons and hair salons were geo-targeted for a full advertising domination which included magazine wraps, posters, branded nail files, branded nail polish, floor graphics, and window clings.
1. TINY & TOYA
SEASON 2
CASE
STUDY
STICKHEAD MEDIA · STICKHEADMEDIA.COM ·
HELLO@STICKHEADMEDIA.COM· 818.533.1181
NEW YORK
PHILADELPHIA
WASHINGTON DC
CHICAGO
DETROIT
DALLAS
HOUSTON
LOS ANGELES
ATLANTA
MIAMI
OBJECTIVE
Get women to tune-in
to watch the
premiere of BET
Networks Tiny & Toya
show.
TACTIC
Hair and nail salons
were geo-targeted
for a full ad
domination which
included magazine
wraps, posters, nail
files, nail polish,
floor graphics, and
window clings.
RESULTS
The women were
excited and told all
their friends when to
tune-in. The show
was a big hit!