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Personal and Business Branding Through Social Media Salem-Roanoke County  Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb
What  is  social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a digital footprint? ,[object Object],[object Object],[object Object],[object Object]
1. Assess your digital footprint ,[object Object],[object Object],[object Object],[object Object]
2. Identify your expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Define your plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Create your brand ,[object Object],[object Object],[object Object],[object Object]
What is a “personal brand”? ,[object Object],[object Object]
What is a “business brand”? ,[object Object],[object Object]
What establishes a brand? ,[object Object],[object Object],[object Object]
Your personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
Your products and services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
What makes you unique? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object]
Create your profiles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interacting with others ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
Types of interactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise ,[object Object]
The impressions you make ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Implement your plan ,[object Object],[object Object]
6. Assess your results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Tweak your plan ,[object Object],[object Object]
What’s next? ,[object Object],[object Object],[object Object]
About Our Presenters Janeson Keeley   Janeson is the owner of  JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at  www.tweetva.com .   @janeson59 on twitter Patsy Stewart   Patsy is the Director of Social Media for  Optimized Strategies  as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media.  She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter

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Personal and Business Branding using Social Media

  • 1. Personal and Business Branding Through Social Media Salem-Roanoke County Chamber of Commerce September 22, 2009 Presented by: Patsy Stewart, Optimized Strategies Janeson Keeley, JTKWeb
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  • 28. About Our Presenters Janeson Keeley Janeson is the owner of JTKWeb , which specializes in website development, search engine optimization, and pay-per-click campaign management. She is also the founder of TweetVA - Virginia's Twitter Directory - at www.tweetva.com .  @janeson59 on twitter Patsy Stewart Patsy is the Director of Social Media for Optimized Strategies as well as she manages a recruitment team for Jobzcafe. She is recognized as a thought leader in social media.  She serves as project manager for Optimized Strategies marketing and website development business. @stewartb2b on twitter

Notas do Editor

  1. Introduction by Charlotte.
  2. Patsy.
  3. Patsy.
  4. Patsy.
  5. Patsy.
  6. Patsy.
  7. Patsy.
  8. Janeson.
  9. Janeson.
  10. Janeson.
  11. Janeson.
  12. Janeson.
  13. Patsy. Backgrounds Templates Props (Mickey’s hat) Emoticons Signature files
  14. Janeson. Briefly discuss search engine optimization.
  15. Patsy.
  16. Janeson.
  17. Patsy.
  18. Patsy.
  19. Patsy.
  20. Janeson. Positive: Supportive, compliments. Negative: Sarcasm, complaints, personal attacks. Constructive, respectful disagreement is fine. Beware of discussing politics, religion, or even sports!
  21. Patsy. Remember: conversations , not campaigns
  22. Janeson. Surveys Contests Customer service Referrals
  23. Janeson.
  24. Janeson.
  25. Janeson.
  26. Janeson.
  27. Patsy.