Yik Yak Presentation for EECS 441 at UM

1. Yik Yak
Dave Lee (davmlee)

2. Yik Yak App
 Mobile app
 local bulletin board
 share information
anonymously

3. Yak Money
 $11.5 Million in 2
Rounds from 7 Investors
- Series A - June 2014 -
$10M
- Seed – April 2014 $1.5M
 Monetize-able?
- “Hyper-local” ads.

4. Yak's Past
 Tyler Droll (CEO) and Brooks Buffington (COO)
 Furman University, Class of 2013
 First Release: Nov. 2013
 March 2014 – 250K users
 April 2014 – 100 Campuses, $1.5M seed
 June 2014 – 250 Campuses $10M Series A
 Official HQ in Atlanta Tech Village
 1,000 Universities (3 days ago)
 +100 users/network/day

5. Hot
 The App!!
 Shooting Threats
 Penn. State, Towson,
high schools...
 Bad publicity (but any
publicity is good, maybe)

6. Yak Sauce
 Anonymous + hyper-local
 Users themselves
 Usability – small feature set, simple interface

7. Bad Yakarma – A Story
 Sat on the 'M' with picnic blanket
 Handful of yaks within 30min
 Some positive, some negative

8. Yak Attack
 Secret
 Whisper
 The real threat: bullying, school threats, users.
- Geo-fencing 85% of high schools

9. Grow The Herd
 5100 Apple App Store Reviews (4-star avg)
 Top Free Apps: Ranked 25th

10. YY for WP