9. The brief
Demonstrate how Channel 4 is fulfilling its role as a
public service broadcaster
Expose all aspects of the conversation, and not be
dominated by the political/religious elements
Encourage exploration of, and participation in, the online
conversation
10. We need a mechanic that will show the variety
as well as the volume.
We work for NixonMcInnes, we are a bunch of coders, strategists, designers and thinkers...\n
TV - ripe for innovation\nTV sparks conversation, and always has done\nBUT now there’s an interesting platform to capture that\nNew behaviours emerging\nPeople using Twitter and their social networks to engage around TV programmes\n
Channels\n2-screen\nTime-shifted viewing\n\nA very interesting client to work with, always up for doing new and interesting things, that haven’t been done before\nBrave\nA certain amount of their programming should serve the public interest, educational\n
Applies to broadcaster, and viewer\n
Connecting with the audience at home\nExtending the studio experience to the Twitter audience\nThe audience becomes a part of the show\nA lot to learn from this (for C4) and a lot of interest within C4\n
????\nKnown phrases\nTweaking as we went, lots of config options in the db, cuz of the unknown nature of what we would actually get!\n\nSteve\n
Jenni\n
Jenni\n
Edd\n
Edd\n
Edd\n
Edd\n\nJenni coming up!\n\nTesting. Lack of realistic data, volume and content\n
Gaining insight into different behaviour, how people tweet, the language they use, depending on the kind of programming, the time of day (around TX), the types of conversation before during and after TX\n\n\nAnticipation, preparation, reaction, considerations \nMomentum\nHashtag promotion\nPost-TX Web chat\n
Jenni\n
\n
Stemming\nClustering\nGraphs\nRealtime data + NLP is tricky and unpredictable\nRealtime + moderation not so good\nWorks well as an artifact that lives beyond the drama series\nGood response when broadcaster mentions the hashtag at the beginning of the show! Promoting the hashtag works!\n
Stemming\nClustering\nGraphs\nRealtime data + NLP is tricky and unpredictable\nRealtime + moderation not so good\nWorks well as an artifact that lives beyond the drama series\nGood response when broadcaster mentions the hashtag at the beginning of the show! Promoting the hashtag works!\n