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Learning From User Research War Stories

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Stories make the world go round. As people who do user research, we love stories. At its simplest, our job is to gather stories and to retell them. War Stories are stories about contextual user research (research out in the field) and the inevitable mishaps that ensue. These stories are in turn bizarre, comic, tragic and generally astonishing.
In this presentation, drawn from years of gathering war stories and his book “Doorbells, Danger, and Dead Batteries”, Steve will share some of the best stories, examine the patterns revealed by the stories, and articulate the different lessons revealed by this large collection of stories. Steve’s collection of stories fills a longstanding need for the design and research community; to share what can go wrong, because that’s the reality. For a practice that is not always well-understood or trusted, there’s pressure for us to only speak to the successes, but examining the human messiness of this work can help develop our skills and our community.

Publicada em: Design
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Learning From User Research War Stories

  1. 1. 1 User Research War Stories Steve Portigal @steveportigal
  2. 2. 2 It’s All Going To Burn
  3. 3. 3 Click to edit Master title style Sameer Chavan Connecting Through War Stories
  4. 4. 4 Click to edit Master title style“We’re wired for story. In a culture of scarcity and perfectionism, there’s a surprisingly simple reason we want to own, integrate, and share our stories of struggle. We do this because we feel the most alive when we’re connecting with others and being brave with our stories.” Brené Brown, Rising Strong
  5. 5. 5 Click to edit Master title style www.portigal.com/ category/series/ warstories
  6. 6. 6 Click to edit Master title styleDoorbells, Danger, and Dead Batteries rosenfeldmedia.com/books/user-research-war-stories/ Interviews with in-house user research leaders portigal.com/podcast/ Interviewing Users rosenfeldmedia.com/books/interviewing-users/
  7. 7. 7 Click to edit Master title style Survivorship Bias
  8. 8. 8 Those Exasperating Participants
  9. 9. 9 Those Exasperating Participants A Crisis of Credibility Cordy Swope stoc.info
  10. 10. 10 Good recruiting is essential The more you invest in fieldwork, the more you need backup Accept that failures will happen If you can’t engage, change the topic If an interview is going badly, stick with it Don't assign blame when you meet a dishonest participant
  11. 11. 11 Cracking the Code
  12. 12. 12 Elizabeth Chesters Nail Polish for Insights
  13. 13. 13 Erik Moses (Don’t) Go Toward the Light Photo by Erik Moses
  14. 14. 14 Prepare for the experience of the interview Consider your assumption about the environment Be present in your surroundings Include the rich data from the environment Learn from your mistakes
  15. 15. 15 Click to edit Master title style Not Safe For Work
  16. 16. 16 Click to edit Master title styleThe Well-Lit Redhead David Bacon "Shocking" (CC BY 2.0) by diongillard
  17. 17. 17 Click to edit Master title style Know your organizational rules/culture Provide trigger warnings Just because your work involves a body part, you don’t have to act like one Do fieldwork in teams Consider a range of controversial content
  18. 18. 18 Click to edit Master title style Judging and Learning
  19. 19. To Research Is To Be Human
  20. 20. 20 Click to edit Master title style Thank you! @steveportigal www.portigal.com