there is a danger in being too reliant on SEO. If a company in your category innovates and gets their brand into consumers minds, while your still watching the google index, then you could be a sitting duck. The presentation was delivered the the 2009 Eyefortravel Singapore conference by Steve Sherlock, founder of Oodles.com and VroomVroomVroom.com Shared are some stats and tips on how to wean yourself off google and start getting into the heads of consumers instead.

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