Presentation given at the European Association of Distance Teaching Universities (EADTU) Annual Conference, November 2012, Turkey.

4. BUT … our context … a complex, multi-stakeholder environment

5. Solution: develop academic and costing models to integrate conflicting cost-benefit value systems

6. why?

8. how?

9. Build learning design model … and then consult

10. Foreground … activity over content

11. focus on activity design for active learning …

13. - Tutorial - Small group collaborative activity (group assessed) - Small group cooperative activity (individually) - Virtual labs - One-to-one tutoring - Office hours

15. ‘ ready reckoner’ – development costs Indicative production costs (1 module = 40 hours teaching, split into 8 units = 5 hours teaching each) Activities QTY Academic staff Learning technologist Technical staff External reviewers Programme level time days cost total time days cost total time days cost total days cost total Programme overview 1 1 1 £350 £350 0 0 £250 £0 1 1 £200 £200 0 £200 £0 Study skills (transversal competencies) 1 5 5 £350 £1,750 10 10 £250 £2,500 0 0 £200 £0 0 £200 £0 TOTAL (programme level) £2,100 £2,500 £200 Module Level Module design 1 1 1 £350 £350 1 1 £250 £250 0 0 £200 £0 5.25 £200 £1,050 Module scaffold 1 1 1 £350 £350 0 0 £250 £0 0 0 £200 £0 0 £200 £0 Module level podcasts 10 0.125 1.25 £350 £438 0.125 1.25 £250 £313 0 0 £200 £0 0 £200 £0 Examination bank 1 1.5 1.5 £350 £525 0.5 0.5 £250 £125 0 0 £200 £0 0 £200 £0 TOTAL (module level) £1,663 £250 £688 £200 £0 £1,050 Individual Unit structure and content 8 0.5 4 £350 £1,400 0 0 £250 £0 0 0 £200 £0 0 £200 £0 - Connect -- Text-based lectures 1 0.5 0.5 £350 £175 0.25 0.25 £250 £63 0 0 £200 £0 0 £200 £0 -- Audio lectures 8 0.5 4 £350 £1,400 0.25 2 £250 £500 0 0 £200 £0 0 £200 £0 -- Audio lectures + slides 1 0.5 0.5 £350 £175 0.5 0.5 £250 £125 0 0 £200 £0 0 £200 £0 -- Video lectures + slides 1 1 1 £350 £350 0 0 £250 £0 1 1 £200 £200 0 £200 £0 -- Live lectures (streamed) 1 0.25 0.25 £350 £88 0.25 0.25 £250 £63 0 0 £200 £0 0 £200 £0 - Apply -- Individual activities 4 0.5 2 £350 £700 0.125 0.5 £250 £125 0 0 £200 £0 0 £200 £0 -- Collective discussion based 1 0.25 0.25 £350 £88 0.125 0.125 £250 £31 0 0 £200 £0 0 £200 £0 -- Collective building together / collaborative 1 0.25 0.25 £350 £88 0.125 0.125 £250 £31 0 0 £200 £0 0 £200 £0 -- Lab-based activity (including simulations etc.) 1 0.5 0.5 £350 £175 0.50 0.5 £250 £125 0 0 £200 £0 0 £200 £0

16. simulation – teaching/running costs TEACHING AND LEARNING ACTIVITIES REAL N° STUDENTS 5000 FIXED Staff 1 cost Staff 2 cost T&L activity Mode CAPACITY Role h h/C TC Role h h/C TC UNIT COST N° GROUPS INSTANCE COST Lecture Asynchronous 5000 Academic 3 43.8 131.3 Technical staff 1 25 25.0 £156 1 £156 Synchronous 200 none 0 0.0 none 0 0.0 £0 25 £0 Seminar Asynchronous 25 Academic 1 43.8 43.8 Teaching assistant 3 34.4 #### £147 200 £29,375 Synchronous 100 none 0 0.0 none 0 0.0 £0 50 £0 Q&A session Asynchronous 50 none 0 0.0 none 0 0.0 £0 100 £0 Synchronous 100 Academic 1 43.8 43.8 Teaching assistant 1 34.4 34.4 £78 50 £3,906 Tutorial Asynchronous 15 none 0 0.0 none 0 0.0 £0 333 £0 Synchronous 15 none 0 0.0 none 0 0.0 £0 333 £0 Small group collaborative activity Asynchronous 40 none 0 0.0 none 0 0.0 £0 125 £0 Synchronous 40 none 0 0.0 none 0 0.0 £0 125 £0 Small group cooperative activity Asynchronous 40 none 0 0.0 none 0 0.0 £0 125 £0 Synchronous 40 none 0 0.0 none 0 0.0 £0 125 £0 Virtual labs Asynchronous 500 none 0 0.0 none 0 0.0 £0 10 £0 Synchronous 40 none 0 0.0 none 0 0.0 £0 125 £0 One-to-one tutoring Asynchronous 1 none 0 0.0 none 0 0.0 £0 5000 £0 Synchronous 1 Academic 0.17 43.8 7.4 Teaching assistant 0.33 34.4 11.3 £19 5000 £93,906 Office hours Asynchronous 1 none 0 0.0 none 0 0.0 £0 5000 £0 Synchronous 1 none 0 0.0 none 0 0.0 £0 5000 £0

17. Learning Design Team Activity Design Planner Learning Design Model Costing tools: ‘ready reckoner’ Managers Subject Experts Bringing key stakeholders together using a set of shared design tools

18. Control Innovation Learning design Programme delivery Budget ROI Cost benefit: based on educational values Cost benefit: based on economic values Integrated cost benefit based on educational and economic values Flexible, adaptive Rigid, predictable

19. in conclusion

20. we can respond to a changing technological landscape Plan for scalability Social tools to support – formal and informal learning Technologies for assessment Technologies for student management

22. thank you _