Steven Renata a founding member of Les Mills International gives an authentic and compelling view of the birth and growth of the World'sLeading Group Fitness Company.

3. Words to Les Mills HAKA “Tu Mai Nei Nga Toa“
Maori
English
Kaitataki: Kia wiri
Leader: Let your hands quiver by your side
Hope
Hands on hips,
Ki raro
Hands down by your side (still)
A kia mau Hi
Kia whakata hoki au i ahau Be steadfast
Hi Aue Hi Let me be at one with the earth
E nga matua tipuna Hi aue hi
tukua mai te kaha Ancient ancestors/warriors of old
te rangatiratanga e bestow upon us strength and leadership
Kapa: Tu mai nei nga toa e
Group: Standing here are the new warriors
Haka ana ki te noho mangere
We haka in fury at sedentary lifestyles
Ko te whakaara ko te momona
Obesity is our adversary Let us do battle
Me pakanga, parekura e
Let your mind, body and spiritual
Kia pakari hinengaro, tinana, wairua.
Ko te ha o tane e essence be revitalised
Kaitataki: I te wehenga ka puta hihiri e Through the breath of life
Kapa: Na reira, me puta to ihi e Leader: At the separation of earth from sky,
Kia tu te wana all potential was released into this world
Kia tu te wero aue Group: Therefore, let your true potential be known
Kia tu kotahi tatou
Reveal your inner strength & power
Ana, Ana, Ana,
Hold fast to the challenge
Tenei whakatau. Hi.
Let us unite as one global entity
Yes it is , Yes it is, Yes it is This we decree.

4. Four steps to change the World
and become professional …
1. Start with a great Idea
2. Innovate
3. Breed a Tribe
4. Create a Movement

5. 1. Start with Great Idea that sets the
World on Fire

6. 2. Innovate from Product to Systems

7. 3. Breed a Tribe with a Powerful Purpose

8. 4. Create a Movement based on
Aspirational Values

9. Over 3 million people every week
participate in our classes in 80 countries

10. Lead by a Tribe of 70000 Instructors
that would fill Stadium Australia

11. From Circus to Cirque Du Soleil
From Aerobics to Les Mills Group Fitness

12. Old New
New

13. Old New
New

14. Old New

15. Old
Old New

16. Old New

17. Old New

18. Old New

19. Old New

20. The World before Group Fitness
Lycra and Amateurs…

21. Going to the Gym is becoming the
Largest Sport in the World…

22. 90% of all exercisers prefer to workout
in a Group…

23. Group Fitness is one way to achieve this
in a Club Environment…

24. Group Fitness creates better motivation,
physical results, and fun…
!

25. Group Fitness creates better
community amongst members…

26. Group Fitness Promotions are more
compelling and engaging…

31. …the environment has become
31
mirror-less and more inviting …

32. …and much more entertaining…
!

33. Group Fitness is the new Rock Concert
showing in 13000 clubs around the world

34. After 10 years in the market this is what
Customers say about our Brand…
• 94% -74% satisfaction across all programs
• 96% of all participants in a Les Mills class will continue for next 12 months
• 95% of participants in a Les Mills class would recommend the program
• 70% of participants would consider cancelling if the club stopped offering Les Mills programs
• 3.4 average visits per week to Les Mills Classes , versus industry standard of 1.75
Source: AC Nielsen Survey 2007
Notes: Sample size n = 3080

35. Be the Number One in Fitness Experience in Every
Market we are in – 100 million people
Top 100 Global Brand by 2025

36. Future Rock Concerts will be
experienced in your “space”