Tracking and Optimisation Breakfast Seminar - Presentation
•Transferir como PPTX, PDF•
0 gostou•333 visualizações
Did you know that you can follow your applicant’s journey from their first click on a job listing, banner or tweet to the moment they’re hired? This presentation will introduce a few tracking and optimisation strategies which will help improve your ROI.
![First.ly This is what we will be talking about today: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (18)
Semelhante a Tracking and Optimisation Breakfast Seminar - Presentation
Semelhante a Tracking and Optimisation Breakfast Seminar - Presentation (20)
Último
Último (20)
Tracking and Optimisation Breakfast Seminar - Presentation
- 1. Hello from Hodes. Steven Lo Presti Digital Campaign Manager Google Analytics Certified Twitter: stevenlopresti LinkedIn: http://www.linkedin.com/in/stevenlopresti 1
- 3. How to measure your advertising campaigns, website and ATS and what to look for in your reports.
- 4. How the jobseeker’s journey will help you understand what you can track and measure.
- 5. Tracking tools and techniques that will help you achieve your goals.2
- 6. Think of what you really want to achieve. Not everything that counts can be counted, and not everything that can be counted, counts. 3
- 8. Goal: reduce cost per hire
- 9. KPI: no. of applications by source/medium/cost
- 10. Target: £££4
- 11. What you can measure: the three data streams. 5
- 13. URL-based inventory (listings/profiles): no. of clicks
- 15. Facebook/Google Pay Per Click (PPC): Impressions vs. Clicks = CTR
- 16. Social Media: tweets/Facebook posts/LinkedIn group activity (etc.).
- 17. Other, such as brand engagement (not for today).6
- 19. Site engagement: page views/time on site.
- 20. Brand interaction: is content shared on SM/are on-site tools used.
- 21. Content consumption: are videos played/key pages viewed/ documents downloaded.
- 22. Searched for a job, clicked apply?7
- 24. Online: 56% of visits
- 25. Offline : 31% of total visits
- 26. Not all media drive active jobseekers:
- 27. Track offline media – it might be more successful than you think.
- 28. Track Social Media – it might be less successful than you think.
- 29. Tracking the source of visitors used to arrive at your website will identify the media driving the most active jobseekers.Best performing website generated NO leads. A large number of visitors or a high CTR doesn’t equate to applications.
- 31. Rejection rates/ hire rates.
- 32. Can it accept third party source referral parameters?9
- 34. In what format are emails sent?
- 35. How easy is it to find your profile page?
- 36. Where are your banners displayed?
- 37. Which keywords (Google) or interests (Facebook) are used to reach your target audience?
- 39. On average, HTML emails achieve 8 times better CTR.Integrating Facebook advertising requires preparation.
- 41. Constantly optimise emails over the life of a campaign.
- 42. Test and automatically optimise your creative.11 Adding an ‘Apply’ button to emails DOUBLES your CTR. By automating ad-serving we can show only the best creative.
- 45. Track and measure visitor activity on your website by source/medium.13
- 50. Add ‘intention to apply’ metric to Analytics reports (apply button clicks), segmented by source and medium used.15
- 52. All the way to hire. 17
- 53. One solution for multiple scenarios. Website/ATS integration using analytics. Social Media campaign management. Social Media monitoring. Campaign website launch and management. 18
- 54. Last.ly What we can track and measure doesn’t stop here: think about level and quality of hire. Set your goals. Track the jobseeker journey. Measure the performance of your advertising campaign/website/ATS against your goals. 19