Social Media For Business Part 4 The Art Of Twitter

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The document provides guidance on using Twitter for business purposes. It discusses what Twitter is, how companies can use it for customer service, sales, and marketing. Specific examples are given of companies like Comcast and Network Solutions that use Twitter accounts for customer service and support. The document also outlines best practices for setting up business Twitter profiles and engaging with customers on the platform.

Negócios Tecnologia

Social Media for Business 101 Part 4: The Art of Twitter February 25, 2009 Steven Fisher

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Art of Customer Service with Twitter Agenda:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What the Hell is Twitter? Twitter is a microblogging platform composed entirely of 140 character answers to 1 simple question: “What are you doing?” or rather , “What are you interested in right now?”

Interesting Uses of Twitter …so far. ,[object Object]

Why and How Could Corporations Use Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],At Dell, for example, they’ve generated more than $1 million in sales by posting consumer, SMB and DellOutlet offers on Twitter. TIP: Be sure to create separate Twitter accounts for sales- generating activities and general company or employee news.

Why and How Could Corporations Use Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@comcastcares Frank Eliason at Comcast started @comcastcares in April 2008 in response to the customer conversations he and his team found on Twitter through monitoring. Offers customers specific troubleshooting tips, online resources, new product info and a key customer relations personality (i.e. Frank’s).

How Network Solutions Currently Uses Twitter ,[object Object],[object Object],[object Object],@netsolcares Shashi Bellamkonda at Network Solutions started @netsolcares in Sept 2008 to provide a new customer service channel

How Network Solutions Currently Uses Twitter ,[object Object],[object Object],[object Object],@domains_feed This was recently set up to post expired domains for sale.

How Network Solutions Currently Uses Twitter ,[object Object],[object Object],[object Object]

Twitter Do's and Don'ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Ogilvy Twitter Webinar

Twitter Do's and Don'ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Ogilvy Twitter Webinar

Additional Resources and Take Aways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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