iVOX is an interactive boutique agency that focuses on market research, opinion polls and online marketing. Products, methods and tools that iVOX provides to its clients: online surveys, online research communities, online access panels, dedicated research panels, interactive consumer profilers, online brainstorm tools, online focus group software, interactive gamified surveys, lead generation tools, online survey en panel management software …. The unique mix of products & tools, gives iVOX a unique position in the marketing and research market. iVOX focuses on quality, research methodology, flexibility, speed and last but not least creativity. A fusion of the best of traditional research methods with adaptive innovative technology to enable our clients throughout the US, Europe and Latin America to realize their data collection and market research projects. We stand out in our industry by bringing an extra marketing dimension to our research projects and by delivering our clients real marketing benefits.

1. Much more than just facilitating
market research,
we spark connections
since 2003

2. Who we are
Mission Statement & Proposition & USP’s
Online panel
Clients & references
Show cases - Online Surveys
Deliverables - reports

3. • 10 years of expertise in online data collection and online research
• Number 1 in opinion polling in Belgium since 2006
• House of research methodologists & marketers
• Experiences as a research bureau in certain sectors (media, banks &
insurances, ad testing, media sellers, media buyers, PR, politics, e-democracy
and public communication, ...) Interactive research software
in their own development
• Online survey software & gamified research approaches
• In-House Interactive tools in a gamified research& marketing
campaigning context
• Lead acquisition campaigning
• Expertise in interactive marketing
• Strong focus on quality
• Spin-off KULeuven
• Online panel building incubator
• Interactive marketing innovators
3
Who we are
We connect research and marketing!

4. 4
Number 1 in opinion polling in Belgium since 2006
(Dept. Comm. Science, KUL)

5. Mission Statement & Proposition
To offer a unique-in-the-market wide range of online research & marketing
solutions
River
sampling
Online
sampling
services
sampling
Research
methodology
expertise
Enriched
panel data
and
connectivity
Digital
marketing
campaigning
Online panel
management
software &
platform
2.0 polling &
panel
recruitment
solutions
Methodology
Data
Technology
Social
media &
mobile
20032004200520062007200820092010201120122013

6. Data & Process
Management
Quality
Marketing & Research
Connectivity
Research & Campaign
Methodology
Fast & Fair
Flexibility
Content & Concepting
Co-creativity
In-house & Standardized interactive
Technology
Proposition & Pillars

7. Clients & References
Data
Technology
Research
Internet
Marketing &
branding

8. • Who we are – Our proposition
• Online panel
• Online Survey and Panel management
• Show cases - Online Surveys
• Research communities
• Research Solutions
• Show Cases – Connectology cases

9. iVOX Panel BE
> 170 000 Belgian customers
Representative samples
» Sex
» Age
» Language
» Education
» Region
» (CIM) Social Class
» Media
» B2B
» Nielsen
» Household Size
» …

10. Enriched sampling for obtaining
unique consumer profile/segmentation analysis
Socio-demographic profile
education
– gender - age – language - social class – profession -
…
Overall AD profile
Attitude toward ads online – offline
Media consumption profile
TV - radio - print - online
U&A
Brand/category awareness - light/medium/heavy – likeability
brand/category - …
Ad/packing/… evaluation
likeability mock-up spot/moadboard 1/2/3/ - perceived
message… - …
Survey data/ database
+ Enriched panel data & industry stats of your target group: modules
Psycho-sociographic profile
(industry & category specific)
Financial profile / FMCG profile/Automotive Profile/Ecology
profile/…
survey data + many extra’s for
advanced segmentation
Breakdowns
Segmentation
AD attitude
benchmarks
Media
planning

11. Panel: mix of recruitment channels
» Intense panel management & incentive handling

12. Show case- online surveys
ACV Loonbarometer

13. Show case- online surveys

14. Show case- online surveys

15. Show case- online surveys
Fresh, user friendly, customized lay-out, ...

16. Brand metrics Pretest
16
1%
3%
12%
5%
2%
4%
Top of Mind
Spontane bekendheid
Geholpen bekendheid
Consideration
Usage
Preference
Net Promotor Score
Sectorgemiddelde
(o.b.v. 7 merken uit het onderzoek)
-5,2%
3% (min n !!!!)
Show case – Deliverables - reporting

17. Show case – Deliverables - reporting
Net Promotor Score = % promotors - % criticasters =
Criticasters
0% 0% 0% 0% 0%
12%
9%
Passief
tevredenen Promotors
21%
42%
4%
12%
0 1 2 3 4 5 6 7 8 9 10
17
Brand metrics
Ambassadorship & NPS
-5,2%
21,1% 62,9% 15,9%
Filter: Klanten Bolero (N=26)

18. TOP score 9 + score 10
Proposition scoring
1
1
1
1
1
1
7%
1
1
3
4
2
1
3
2
2
10%
5%
5%
6%
8%
6%
10%
7%
5%
3%
3%
5%
5%
2%
12%
8%
10%
5%
10%
9%
13%
14%
10%
7%
2%
7%
7%
11%
3
3
4%
3
2
5%
5%
1
3
1
1
2
7%
44%
64%
65%
78%
62%
64%
46%
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Brand 6
Brand 7
0 1 2 3 4 5 6 7 8 9 10 Geen idee
8%
4%
7%
1%
4%
4%
12%
N= 126
N= 606
N= 542
N= 339
N= 324
N= 858
N= 48
TOP
18
Show case – Deliverables - reporting

19. Show case – Deliverables - reporting
Gemiddelde score per stelling per merk Stellingen overview
19
Good value for
money
Score website
Weekly
newsletter reliability.
Quality of
service
Social media
usage
1 6,685 7,471 6,880 7,663 7,187 7,746
2 6,674 6,996 6,629 6,626 6,887 7,074
3 6,950 7,160 6,518 6,710 6,962 7,167
4 5,601 6,194 5,876 6,009 6,283 6,071
5 6,222 6,316 6,276 6,384 6,439 6,512
6 6,489 6,663 6,335 6,858 6,736 6,992
7 6,559 7,051 6,457 6,840 6,822 7,166
average 6,454 6,836 6,424 6,727 6,759 6,961

20. Proposition indexing
2.4%
2.4%
0.3%
2.4%
2.1%
3.6%
1.1%
2.9%
2.8%
9.9%
7.5%
14.4%
5.7%
10.7%
2.7%
-0.1%
Show case – Deliverables - reporting
-1.1%
1.3%
5.3%
6.9%
0.1%
1.8%
-13.8%
-10.3%
-7.0%
-5.3%
-7.6%
-8.2%
-8.9%
-13.3%
-1.0%
-2.0%
-4.3%
-7.1%
-1.9%
-4.7%
-0.2%
2.4%
-0.9%
0.9%
3.7%
0.9%
-15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0%
G
F
E
D
C
B
A
The brand has a very broad offer.
The brand delivers a high quality service.
I trust the brand.
The brand gives accurate information
The site of the brand is very userfrendly
The brand delivers value for money
20

21. Campaign recall
21
Show case – Deliverables - reporting
Low Recall
van de doelgroep geeft aan de
campagne gezien/gehoord te
hebben
72% van degenen die door de campagne bereikt werden, linken er het
Recall score
van de doelgroep geeft aan de
campagne gezien/gehoord te
hebben
en
herinnert zich het onderwerp van
de campagne.
Full recall score
55%
40%
21%
van de doelgroep geeft aan de
campagne gezien/gehoord te
hebben
en
herinnert zich wat het onderwerp
en
de boodschap van de campagne.
juiste onderwerp (merk) aan.
van degenen die door de campagne bereikt werden en er het juiste
onderwerp (merk) aan linken, weten wat de boodschap is.
70%

22. Simplicity
Unexpected
Concrete
Credible
Emotions
Story telling
Campaign evaluation
>65% 35-65% <35%
22
66%
43%
68%
50%
37%
58%
SUCCES
Show case – Deliverables - reporting

23. Attribution of channels
23
Show case – Deliverables - reporting
Unieke bijdrage per uiting:
(% respondenten die enkel één bepaalde uiting
zagen/hoorden)
1. Radiospot 8%
2. TV spot 2%
3. Advertentie kantoor 2%
4. Online 1%
5. Advertentie call center 0,7%
Herkenningsscore
van de doelgroep geeft aan de
campagne gezien/gehoord te
hebben
55%
5 uitingen;
7% 4 uitingen;
8%
3 uitingen;
11%
2 uitingen;
14%
1 uiting;
14%
geen
uiting;
45%

24. Impact
Exposed – non-exposed
24
Show case – Deliverables - reporting
11%
23%
25%
94%
20%
8%
26%
43%
44%
98%
38%
18%
Top of Mind
Spontane
bekendheid
Geholpen
bekendheid
Consideration
Usage
Preference
Exposed
Non exposed
NPS exposed -10%
non exposed -15%

25. sales@ivox.be
+32 16 22 62 14
Engelsplein 35/01.01
3000 Leuven
@ivox_be
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www.ivox.be