SlideShare uma empresa Scribd logo
1 de 3
Baixar para ler offline
#068: You Forgot Not to Do That
Subscribe on iTunes
RSS Feed
Emma, Official Sponsor of the UnPodcast
On this episode of the UnPodcast we talked about a company that did a great job using Twitter to
communicate with their customers during a time when their service was down. Among other things
we discussed what the company did, the less than gracious response of some of their customers, and
how their actions made Scott see their brand in a completely different way.
We also discussed the Beanie Baby craze and why some Beanie Babies are still sought after.
Finally, we talked about the decision that another company made that will cost them a lot of money
but that will pay off in multiple ways.
Other topics include:
[00:01:12.02] Never make a joke about this
[00:03:03.28] What to focus on in your business
[00:04:29.27] What our children do on the weekend
[00:05:51.18] What brought all of our children out of their rooms at the same time
[00:06:07.09] How to get your kids to come down for dinner
[00:07:13.26] What to do when your cable goes down
[00:08:22.28] What brands can do when something goes wrong
[00:11:35.18] Why you have to take everything with a grain of salt
[00:13:15.24] How companies can justify social media
[00:13:58.20] The most proactive and reactive Twitter response I've seen in a long time
[00:15:11.29] How many books I've started (and not finished) in the past three years
[00:16:03.04] The one book I was compelled to read
[00:18:25.05] How we prepare for the show
[00:20:36.14] Ethics in car boot and yard sales
[00:21:26.07] How we assign value to things
[00:21:35.05] The problem with Beanie Babies and other collectibles
[00:22:35.06] How to determine what items are really worth
[00:24:40.14] What Alison can state with pride
[00:25:08.08] A great reason to work at Starbucks
[00:29:07.14] How to recruit top quality employees
And so much more. . .
Items mentioned in this episode
Emma
The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute
Rarest Beanie Baby Bought in Car Boot Sale
Storage Wars
Starbucks to offer employees free tuition to complete online bachelor's degree
Video provided by: AtomicSpark
Audio recorded by: Wayne Cochrane Sound
http://feedproxy.google.com/~r/unmarketing/~3/Aahc6vnQgrc/

Mais conteúdo relacionado

Semelhante a How Brands Can Respond to Service Outages

#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)norman8lindsay87
 
#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)steven5butler46
 
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)norman8lindsay87
 
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)steven5butler46
 
#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacy#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacysteven5butler46
 
#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacy#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacysteven5butler46
 
#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebook#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebooksteven5butler46
 
#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebook#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebooknorman8lindsay87
 
Episode 245: How Customer Experience Starts with Accessibility
Episode 245: How Customer Experience Starts with AccessibilityEpisode 245: How Customer Experience Starts with Accessibility
Episode 245: How Customer Experience Starts with AccessibilityWorkology
 
Social Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of TwitterSocial Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of TwitterSteven Fisher
 
The Entrepreneurs Radio Show 085 Ian Cleary
The Entrepreneurs Radio Show 085 Ian ClearyThe Entrepreneurs Radio Show 085 Ian Cleary
The Entrepreneurs Radio Show 085 Ian ClearyTravis Lane Jenkins
 
20 Great way`s to tweet For Companies & Small Businesses
20 Great way`s to tweet For Companies & Small Businesses20 Great way`s to tweet For Companies & Small Businesses
20 Great way`s to tweet For Companies & Small BusinessesReality Cash Marketing
 
Workology Podcast Ep 129: Disruptive Digital Trends at SXSW
Workology Podcast Ep 129: Disruptive Digital Trends at SXSW Workology Podcast Ep 129: Disruptive Digital Trends at SXSW
Workology Podcast Ep 129: Disruptive Digital Trends at SXSW Workology
 
Writing A Lab Report Sample - Lab Report - Writing Gui
Writing A Lab Report Sample - Lab Report - Writing GuiWriting A Lab Report Sample - Lab Report - Writing Gui
Writing A Lab Report Sample - Lab Report - Writing GuiLaura Smith
 
Ways To Avoid Plagiarism In A. Online assignment writing service.
Ways To Avoid Plagiarism In A. Online assignment writing service.Ways To Avoid Plagiarism In A. Online assignment writing service.
Ways To Avoid Plagiarism In A. Online assignment writing service.Nat Rice
 
Social Media, Community Building and the Law Speaking Notes
Social Media, Community Building and the Law Speaking NotesSocial Media, Community Building and the Law Speaking Notes
Social Media, Community Building and the Law Speaking NotesJames Barisic
 
Business Ethics A 21st-Century Perspective (Transcript)Video .docx
Business Ethics A 21st-Century Perspective (Transcript)Video .docxBusiness Ethics A 21st-Century Perspective (Transcript)Video .docx
Business Ethics A 21st-Century Perspective (Transcript)Video .docxdewhirstichabod
 
10685000022Business in the 21st century is moving fa
10685000022Business in the 21st century is moving fa10685000022Business in the 21st century is moving fa
10685000022Business in the 21st century is moving faSantosConleyha
 

Semelhante a How Brands Can Respond to Service Outages (20)

#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)
 
#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)#069: You Forgot Not to Do That (Again)
#069: You Forgot Not to Do That (Again)
 
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
 
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
#073: Hiring, Firing and all the Good Things that Happen in Between (Part 1)
 
#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacy#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacy
 
#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacy#71: Public Video and the Reasonable Expectation of Privacy
#71: Public Video and the Reasonable Expectation of Privacy
 
#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebook#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebook
 
#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebook#70: If It's Not Your Video, Don't Upload it to Facebook
#70: If It's Not Your Video, Don't Upload it to Facebook
 
Episode 245: How Customer Experience Starts with Accessibility
Episode 245: How Customer Experience Starts with AccessibilityEpisode 245: How Customer Experience Starts with Accessibility
Episode 245: How Customer Experience Starts with Accessibility
 
Social Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of TwitterSocial Media For Business Part 4 The Art Of Twitter
Social Media For Business Part 4 The Art Of Twitter
 
The Entrepreneurs Radio Show 085 Ian Cleary
The Entrepreneurs Radio Show 085 Ian ClearyThe Entrepreneurs Radio Show 085 Ian Cleary
The Entrepreneurs Radio Show 085 Ian Cleary
 
20 Great way`s to tweet For Companies & Small Businesses
20 Great way`s to tweet For Companies & Small Businesses20 Great way`s to tweet For Companies & Small Businesses
20 Great way`s to tweet For Companies & Small Businesses
 
Workology Podcast Ep 129: Disruptive Digital Trends at SXSW
Workology Podcast Ep 129: Disruptive Digital Trends at SXSW Workology Podcast Ep 129: Disruptive Digital Trends at SXSW
Workology Podcast Ep 129: Disruptive Digital Trends at SXSW
 
Writing A Lab Report Sample - Lab Report - Writing Gui
Writing A Lab Report Sample - Lab Report - Writing GuiWriting A Lab Report Sample - Lab Report - Writing Gui
Writing A Lab Report Sample - Lab Report - Writing Gui
 
How to Start a Thriving Solo Practice
How to Start a Thriving Solo Practice How to Start a Thriving Solo Practice
How to Start a Thriving Solo Practice
 
Questionnaires
QuestionnairesQuestionnaires
Questionnaires
 
Ways To Avoid Plagiarism In A. Online assignment writing service.
Ways To Avoid Plagiarism In A. Online assignment writing service.Ways To Avoid Plagiarism In A. Online assignment writing service.
Ways To Avoid Plagiarism In A. Online assignment writing service.
 
Social Media, Community Building and the Law Speaking Notes
Social Media, Community Building and the Law Speaking NotesSocial Media, Community Building and the Law Speaking Notes
Social Media, Community Building and the Law Speaking Notes
 
Business Ethics A 21st-Century Perspective (Transcript)Video .docx
Business Ethics A 21st-Century Perspective (Transcript)Video .docxBusiness Ethics A 21st-Century Perspective (Transcript)Video .docx
Business Ethics A 21st-Century Perspective (Transcript)Video .docx
 
10685000022Business in the 21st century is moving fa
10685000022Business in the 21st century is moving fa10685000022Business in the 21st century is moving fa
10685000022Business in the 21st century is moving fa
 

How Brands Can Respond to Service Outages

  • 1. #068: You Forgot Not to Do That Subscribe on iTunes RSS Feed Emma, Official Sponsor of the UnPodcast On this episode of the UnPodcast we talked about a company that did a great job using Twitter to communicate with their customers during a time when their service was down. Among other things we discussed what the company did, the less than gracious response of some of their customers, and how their actions made Scott see their brand in a completely different way. We also discussed the Beanie Baby craze and why some Beanie Babies are still sought after.
  • 2. Finally, we talked about the decision that another company made that will cost them a lot of money but that will pay off in multiple ways. Other topics include: [00:01:12.02] Never make a joke about this [00:03:03.28] What to focus on in your business [00:04:29.27] What our children do on the weekend [00:05:51.18] What brought all of our children out of their rooms at the same time [00:06:07.09] How to get your kids to come down for dinner [00:07:13.26] What to do when your cable goes down [00:08:22.28] What brands can do when something goes wrong [00:11:35.18] Why you have to take everything with a grain of salt [00:13:15.24] How companies can justify social media [00:13:58.20] The most proactive and reactive Twitter response I've seen in a long time [00:15:11.29] How many books I've started (and not finished) in the past three years [00:16:03.04] The one book I was compelled to read [00:18:25.05] How we prepare for the show
  • 3. [00:20:36.14] Ethics in car boot and yard sales [00:21:26.07] How we assign value to things [00:21:35.05] The problem with Beanie Babies and other collectibles [00:22:35.06] How to determine what items are really worth [00:24:40.14] What Alison can state with pride [00:25:08.08] A great reason to work at Starbucks [00:29:07.14] How to recruit top quality employees And so much more. . . Items mentioned in this episode Emma The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute Rarest Beanie Baby Bought in Car Boot Sale Storage Wars Starbucks to offer employees free tuition to complete online bachelor's degree Video provided by: AtomicSpark Audio recorded by: Wayne Cochrane Sound http://feedproxy.google.com/~r/unmarketing/~3/Aahc6vnQgrc/